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I can see Messi in Shibuya! Sneak into the Barcelona uniform collection overseas for the first time

The 2017-18 season has reached its climax in La Liga, and FC Barcelona is leading the way. FC Barcelona, which has Messi and Suarez, is one of the world's big clubs with many supporters in Japan. And this time, on the 3rd floor of Rakuten Cafe Shibuya Koen-dori in Shibuya, Tokyo, the uniforms of famous players who colored the history of FC Barcelona will be exhibited, and the "FC Barcelona Uniform Collection" where you can enjoy mixed reality (MR) will be held. It is held. This time, we asked about the state of the event and the circumstances leading up to its realization.

Icon fopv vbvqbakaduJunichi Swan | 2018/03/28
At Rakuten Cafe Shibuya Koen-dori, from January 19th (Friday) to March 31st (Saturday)For the limited time period, 48 uniforms actually worn by successive players are exhibited.

It has been exhibited at the "FC Botiga Sagrada Familia" which is the official store of FC Barcelona until now, but it was the first time to hold overseas.
 

In the exhibition in Japan, there are also plans using the virtual reality (MR) which is the first attempt, and it is an event that various soccer fans can enjoy.
  
FC Barcelona Cafe
Period: January 19 (Gold) ~ March 31 (Soil)
Time: 10:00~23:00
Location: Rakuten Cafe Shibuya Koen-dori 3floor

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Messi's uniform when we debuted. At that time it was No. 19. In this event "uniforms most popular to visitors"
And that.

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Uniform of Stoichkov player (Bulgaria) who was a goal scorer for the World Cup and play experience in Japanese Kashiwa Reysol was also displayed.

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Mixed reality (MR) will be experienced with a hollow lens like a photo.

Even though only the uniforms on display are extravagant, you can enjoy more time in this space by using Mixed Reality (MR) first appearing this time.

When wearing a dedicated hollow lens and touching a finger on the uniform, a photograph of a player, a play video, etc. appear, and it is becoming possible to enjoy the world where reality and the virtual space merged.

You can also enjoy it on Twitter videos.
https://twitter.com/rakuten_cafe/status/974086722597212160

In the Holoirez you can enjoy the above picture.

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The times when you can enjoy the mixed reality trial are as follows. Why don't you make time and visit?

Mixed reality (MR) trial implementation date
Exhibition period: March 30 (Fri), 31 (Sat)
Display time: 13:00~19:00

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As a competitor, he won Barron Dor three times. As a coach, uniforms by Johan Kleef (Netherlands) who contributed to Barcelona's 4th consecutive win of Riga are displayed.


In one corner of the exhibition area, uniforms of Johann Cliff 's player who contributed to Barcelona for both players and directors are exhibited.

Again, a gimmick of mixed reality has been given, and if you touch the cloves' uniforms with your fingers in the state of honoring the hollow lenses, you can enjoy the playing video of the active days.

"It is not an exaggeration to say that Klif's athletes are the best athletes in football history and it is not an exaggeration to say that they have made Barcelona the foundation.When there is a chance, there is a desire to make contents content, and this time it has been realized "(Rakuten Co., Ltd. Arisa Public Relations) and that.

At the unveiling event, the venue is so popular that the venue is packed, and the mixed reality (MR) experience corner has a two-hour wait. It seems that the reputation was excellent.

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" Thanks to you
Young and old women and men visit various people, but now it is during the spring vacation period, so many parents and children were seen. Some of the visitors botherly came from Taiwan and other places to visit this place and I felt the strength of FC Barcelona content. " (Mr. Anzai)

As for the future development of FC Barcelona Cafe,
"Rakuten Co., Ltd. has signed an official innovation & entertainment partner agreement with FC Barcelona and the main global partner.This is the purpose of conveying the charm of FC Barcelona while using Japan as the base of Asia, using the latest technology Although there is no fixed future development at the present moment, I'd like to continue such opportunities and new attempts from now on, "he said. Expectations for future development are also increasing.


Rakuten Cafe Shibuya FC Barcelona Floor
https://cafe.rakuten.co.jp/fcbfloor/

Rakuten Corporation
https://corp.rakuten.co.jp/

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