"Rakuten Cafe Shibuya FC Barcelona Floor" The person responsible speaks vol.2 "To a spot that can open up a bright future"
Continuing from the previous meeting, Mr. Akihiko Kuroki, Director of EC Company, Rakuten Co., Ltd., director of "FC Barcelona Floor" spoke hotly about future developments and the sports that he / she conducts.
Hidemi Sakuma
|
2017/09/25
<The Rakuten Cafe Shibuya FC Barcelona Floor "responsible person speaks vol.1>
- I feel spectacular romance and vision.
Black wood: Because the thoughts of many employees are gathered on this floor. In this project team, only members who are working while having fun are gathered.
My main affairs are domestic ECIt is the responsible person for marketing, including the other employees, the cafe project is going on as a concurrent duty with the main job, but "I want to do it myself! It is a project which is being advanced, gathered by enthusiastic employees raising their hands.
- Do you like sports?
Black wood:Yes. I like it very much. Before joining Rakuten, I was an Asian sponsor of an Olympic sponsor at a foreign company. Through this experience, I thought that it would be possible to build a strong connection without shaking by having the public understand and share the common values of the company and the Olympics.
Of course it is a company, so we have to offer goods and services that match the money. If you have other good services or low-priced items, I think that consumers are moving to that one. For us, we value value, not money, for example, for example, "myself = FCB, Myself =Rakuten ", so that we can share values and sympathize with each other.
-What has been done with sports?
Black wood: I especially like marathons, 10 a yearMore than books have participated in full marathon. 150 lives so far～200I'm doing a full marathon like this, and the best time is 3Cut time.
--It is amazing! Can you tell me the opportunity to start a marathon.
Black wood：1992Year Barcelona OlympicsThen, the Japanese men's marathon representative Hiromi Taniguchi fell down during the race, and 8PlaceIt was over. I think that the comment "Kokerchai" is still in memory of many people, but I saw that, "I will revenge! I will take a gold medal!" I thought, I began to start a marathon.
The marathon thinks that it is possible to have a goal because of the mind (soul), and cherish the "goal of the mind" every time you run. 2When I went to Barcelona on a business trip a month ago, when I asked the local people, “Is there a jogging course around here?” I was told “Munjuic”. So, “Well,“ Munjuic Hill ”? (92Year at the Barcelona Olympic girls marathon) Yoriko ArimoriThat Munjuic hill that played a fierce battle! And ", I also went for a run with excitement (Lol)。
-Did you run today as well?
Black wood: I am not running yet today. I usually try to run in the morning or after work.
--Do you want to run the Imperial Palace Run?
Black wood:I agree. I used to work in Kobe before, but when I came to Tokyo on a business trip I ran the Imperial Palace. Recently, I am running along the river near the Imperial Palace or my house.
- Could you tell us the characteristics of the Barcelona floor?
Black wood: Rakuten and FCBThis floor is made as a place to share the values shared by our fans as well. There is a gallery where photographs of the time when the star player is signing are decorated, which can only be seen here.
Then, FCBThere are also a lot of official images borrowed from, and Spanish cuisine tapas and FCBOfficial sparkling wine etc. are also available.
FCBI want to keep evolving so that all fans, soccer enthusiasts, and Rakuten café enthusiasts will be fully satisfied. Like a bar where adults can gather and enjoy "More than a cafe =We hope to hold various events through collaboration with people from a wide range of industries and to connect with all the people involved, including customers who come to visit, so that it can be more than a cafe.
- The cafe itself is terribly cool and you can feel elegant.
Black wood:Thank you. I am impressed that it is cooler than I initially expected. At the stage of the design, I drew it while adding a design on the plane, which was good with that, but the real thing is pretty gorgeous and bright.
I think that watching the game while watching a large monitor also makes the local atmosphere awesome, and I would like to place it as a place where you can say that coming to this floor is a dream.
--Finally, please give a word to the customers who come to the Barcelona floor.
Black wood: Customers who came to Rakuten Cafe want to have even more fun, and it is wonderful if Barcelona floor triggered a chance encounter etc. If you happen to come to the cafe by chance, I think that you can become a spot that will open up a bright future that has such a huge discovery and encounter.
In marketing, there are methods such as those targeted by such a person and guided by such a concept, but this time there is a feeling that I want to cherish those who are happy with our contents.
Rakuten and FCBValues and "Believe㏌ the futureI hope that people who can resonate and sympathize with the idea of “community” will be able to provide a place of communication to create a bright future by having them experience special times together through events. (Up)
Rakuten Cafe ShibuyaFCBarcelona Floor
https://cafe.rakuten.co.jp/fcbfloor/
Rakuten Corporation
https://corp.rakuten.co.jp/
- I feel spectacular romance and vision.
Black wood: Because the thoughts of many employees are gathered on this floor. In this project team, only members who are working while having fun are gathered.
My main affairs are domestic ECIt is the responsible person for marketing, including the other employees, the cafe project is going on as a concurrent duty with the main job, but "I want to do it myself! It is a project which is being advanced, gathered by enthusiastic employees raising their hands.
- Do you like sports?
Black wood:Yes. I like it very much. Before joining Rakuten, I was an Asian sponsor of an Olympic sponsor at a foreign company. Through this experience, I thought that it would be possible to build a strong connection without shaking by having the public understand and share the common values of the company and the Olympics.
Of course it is a company, so we have to offer goods and services that match the money. If you have other good services or low-priced items, I think that consumers are moving to that one. For us, we value value, not money, for example, for example, "myself = FCB, Myself =Rakuten ", so that we can share values and sympathize with each other.
-What has been done with sports?
Black wood: I especially like marathons, 10 a yearMore than books have participated in full marathon. 150 lives so far～200I'm doing a full marathon like this, and the best time is 3Cut time.
--It is amazing! Can you tell me the opportunity to start a marathon.
Black wood：1992Year Barcelona OlympicsThen, the Japanese men's marathon representative Hiromi Taniguchi fell down during the race, and 8PlaceIt was over. I think that the comment "Kokerchai" is still in memory of many people, but I saw that, "I will revenge! I will take a gold medal!" I thought, I began to start a marathon.
The marathon thinks that it is possible to have a goal because of the mind (soul), and cherish the "goal of the mind" every time you run. 2When I went to Barcelona on a business trip a month ago, when I asked the local people, “Is there a jogging course around here?” I was told “Munjuic”. So, “Well,“ Munjuic Hill ”? (92Year at the Barcelona Olympic girls marathon) Yoriko ArimoriThat Munjuic hill that played a fierce battle! And ", I also went for a run with excitement (Lol)。
-Did you run today as well?
Black wood: I am not running yet today. I usually try to run in the morning or after work.
--Do you want to run the Imperial Palace Run?
Black wood:I agree. I used to work in Kobe before, but when I came to Tokyo on a business trip I ran the Imperial Palace. Recently, I am running along the river near the Imperial Palace or my house.
- Could you tell us the characteristics of the Barcelona floor?
Black wood: Rakuten and FCBThis floor is made as a place to share the values shared by our fans as well. There is a gallery where photographs of the time when the star player is signing are decorated, which can only be seen here.
Then, FCBThere are also a lot of official images borrowed from, and Spanish cuisine tapas and FCBOfficial sparkling wine etc. are also available.
FCBI want to keep evolving so that all fans, soccer enthusiasts, and Rakuten café enthusiasts will be fully satisfied. Like a bar where adults can gather and enjoy "More than a cafe =We hope to hold various events through collaboration with people from a wide range of industries and to connect with all the people involved, including customers who come to visit, so that it can be more than a cafe.
- The cafe itself is terribly cool and you can feel elegant.
Black wood:Thank you. I am impressed that it is cooler than I initially expected. At the stage of the design, I drew it while adding a design on the plane, which was good with that, but the real thing is pretty gorgeous and bright.
I think that watching the game while watching a large monitor also makes the local atmosphere awesome, and I would like to place it as a place where you can say that coming to this floor is a dream.
--Finally, please give a word to the customers who come to the Barcelona floor.
Black wood: Customers who came to Rakuten Cafe want to have even more fun, and it is wonderful if Barcelona floor triggered a chance encounter etc. If you happen to come to the cafe by chance, I think that you can become a spot that will open up a bright future that has such a huge discovery and encounter.
In marketing, there are methods such as those targeted by such a person and guided by such a concept, but this time there is a feeling that I want to cherish those who are happy with our contents.
Rakuten and FCBValues and "Believe㏌ the futureI hope that people who can resonate and sympathize with the idea of “community” will be able to provide a place of communication to create a bright future by having them experience special times together through events. (Up)
Rakuten Cafe ShibuyaFCBarcelona Floor
https://cafe.rakuten.co.jp/fcbfloor/
Rakuten Corporation
https://corp.rakuten.co.jp/
