In 1949, half a century since Onitsuka was founded, ASICS became a major sports equipment manufacturer focusing on competition shoes for a quarter of a century. It also manufactures, sells, and imports various sports shoes, uniforms, outdoor equipment, etc. It has strengths in sports shoes, and has a high brand power especially in marathon competitions and volleyball.

Sportswriter Kaneko Tatsuhito decided to try doing things that he could not do what he did not do, the world's first spiking special website "KING GEAR" originating in Japan finally release.