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Founder K's own monologue VOL 1 "I do not buy Rolex, I will not ride on Mercedes, I will not wear an adidas"

Puma is a symbol of those who do not. Adidas is a symbol of those who can have it.

Icon kanekoGold Daren | 2016/06/30
I am a puma mania.

Speaking of PUMA mania, it was a Japanese agency for Puma shoes in junior high school
I joined "Puma Members Club" which Liberman Welshly had presided,
Afterwards not only continued to buy PUMA's spikes, but athletes who did not wear PUMA
It is a mania enough to reach the pathological point of not being able to like it.
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I was made aware of that, I participated in Puuma in the 1978 World Cup
As Italian man MF Giancarlo Antonioni switched to Diadora,
It was when I noticed myself who lost interest.


However, when I go from the sense of Pumamania, Diadra was never an enemy.
Or, because the things like tsubo such as the tendency of the contracting contractor were feeling something close to Puma,
Anyway I also liked the manufacturer.

The enemy is an adidas to the last.
That royal road a lot, or the share of pressure and the assortment that presses others, the energy of living
From Kanekotatsuhito of that time who found the majority in envy and envy, it was only an object of hatred.
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About the time, Adolf (· Dusler, I think you know, it is about the founder of Adidas.
Just to be sure) from his brother 's husband, from his brother Rudolph (· Dasler. Founder of Puma)
The place where it became big was unforgivable.
Excellent younger brother and sister were also the root of the complex for me at the time.


Puma is a symbol of those who do not. Adidas is a symbol of those who can hold ─ ─.

From now on I was disgusted by the paranoid way of thinking, but I was seriously convinced of that time.
It did not change even after I got a job. So, I swore to my heart.
Perhaps it is useless, but perhaps by any chance, even if I could get a little money.

ローレックスは買わない。 メルセデスには乗らない。 でもって、アディダスは履かない。

Well, there was almost no pledge in virtually anything other than the third one.
If the book maker put an odds on the possibility that the oath would come true,
There would have been something higher than the odds that Leicester definitely won the 15-16 season.

At that time, there were no professional soccer leagues in Japan.
The publisher I worked on said "I will not work until about 300 years old to get annual income of 10 million yen"
As I was told, salary was a modest company.

However, the world was in the middle of the bubble, and it was not unusual for college classmates who bought a foreign car as soon as they got a job.
The point is envy, envy just taking the appearance of oath.
Anyway, major things, things going on the royal road, self-confidence, elite and popular,
そういった類のものすべてが嫌いだったのだ。 その点、プーマはマイナーだった。

It is not a royal road to go forward, it is a beast way, there is a smell of a rebel who is shadowless rather than a shiny elite.


Netser instead of Obelato. Clef instead of Meyer.
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And Ben Ken Bauer, not Kurife.

Bayern, who is based in Munich, the biggest city, buying players from Germany,
Gradbach who raises athletes in the small town of the Netherlands border with the symbol of Adidas was a symbol of PUMA.

So, wearing Puma was quite similar to listening to heavy metal for me.
By wearing, listening, I was able to take a bit of a rebel, a bad man.
By loving the athlete wearing Puma, I was able to dream of myself as well.

There was no way I could not stop it.

As of now, the oath is still alive, I have never bought a Rolex
I have never become an owner of Mercedes.
Needless to say, Adidas has not worn it yet.

Nonetheless, it has changed quite a lot from teens and twenties.
However, Puma changed more than that.
If a human being called Kanekotatsu is now approaching a teenage now,
I tried the assumption of whether it would still be PUMAMAINAIA.
答えはすぐに出た。(続く)

Photo: Shimizu Shimizu