"Diadora" A lot of famous items and the latest model "TOKYO" appeared!
In the summer of 2017, at an exhibition hall somewhere in Tokyo, soccer spikes and tennis shoes used by famous players were lined up, surrounded by shoes that will be developed in the future. And soccer indoor shoes "TOKYO" will be released from August 18th.
Hidemi Sakuma
|
2017/08/17
"DIADORA (Diadora)" is derived from ancient Greek "gifts from the god and supreme gifts".
Basic posture
① Be sincere
② Sharing success
③ Cherish team work while always respecting opponents
"It is our dream to keep going beyond the success of the past, it is our dream to combine the strengths we have and we will unite and achieve," CEO Enrico Moretti Poregato says .
Diadora aims at the top in sports and lifestyle markets as a global brand based on state-of-the-art style and technology along with passion.
1948年、イタリア人創業者マルチェロ・ダニエリが設立。
登山靴やワーキングブーツの製造から始め、高い技術力と品質の良さにより国内で急速的にシェアを伸ばし、1960It is a brand that everyone knows in Italy in the age.
1960In the latter half of the age, to enter the sports world, announced a new brand logo "Fiveball" meaning the five continents of the world.
1979Year, De Diora's first soccer spike "Succeeded" has appeared.
1980Age, players wearing Diyadora earned medals at football, tennis, athletics world competitions.
1990年、1994年とサッカーイタリア代表をサポートすると世界中に大影響を与え、As a "gear" to protect your feet, many name players can not be without Diador.
2016年、Made In Italyのサッカースパイク「ブラジル」が32年前のアイデンティティに最新技術を埋め込んで復刻。
2017年、そして、2018年へと続く。
The exhibition hall was used by national players representing soccer and the tennis world, Models that appear after the autumn of 2017 were lined up.
「GAME L LOW」
1970年代に生まれたディアドラテニス最高峰大人気モデル「GAME」シリーズを高級レザーで覆い尽くして復活したコート系モデル。履けば履くほど足に心地よく馴染む天然皮革を使用し、あらゆる服装に合わせやすくなっている。(販売中)
「EQUIPE S. S.W.」
名作「Heritage」を象徴し、特殊な石で磨き上げて加工をし独特のプレミアムスウェードレザーを実現した極上品。ドライビングシューズのアウトソールと、1980年代のランニングシューズをミックスしたデザインは多くのディアドラーを虜にする。(販売中)
「S.CHALLENGE」
ソフトレザーを採用した快適ライトウェイトなテニスシューズ。エントリー層をターゲットに開発。トップモデル同様のミッド＆アウトソールを搭載し、優れた機能性とコストパフォーマンスを発揮。(販売中)
「TOKYO」
1982In December, the Diadora football's indoor shoes are reprinted after 35 years. Start selling August 18th.
Upper - quality suede leather, gum sol to the sole adopted a luxurious gem full of sense.
The color is blue, black, brown, reproducing the model at the time.
In particular, Blue is a coloring inspired by Azzurri Blue of Italian national football team.
※ If you buy at some stores, chances for Roberto · Baggio autographed poster to win!
ディアドラ・ジャパン(株式会社ディーエムアール)
http://diadorajapan.com/
Tel：03-5770-3040
