"SVOLME" Football Division talks Football Spike theory vol.1 "When developing a football business, we must also handle gears firmly"
Sports brand "SVOLME" that fused fashion with futsal & soccer wear. Since 2011, we are also developing football spikes to put more power into football scenes. Mr. Sasaki and Mr. Shimada who are in charge of the football division speak enthusiastically about the feelings for spike "Dalsalma", which was born for the first time in nearly two years.
Hidemi Sakuma
|
2017/07/26
Management philosophy "Provide health and happiness through sports."
Since its foundation in 2006, VOLUME Co., Ltd. (Representative Director: Yuji Watanabe) has started to create a society in which sports can naturally be incorporated into everyday life. It aims to convey a lot of people the fun of sports and how to enjoy it.
――いつからシューズ販売を開始されましたか？
Shimada：2011year3Futsal shoes from the moonSOLDANTESelling the same year11Spike from the moonDELSALMASales also started. Kikake to start making shoes, apparel2006Although I was doing from the year, I thought that shoes selling with a total brand focus on sports brand is very important.
First generationDELSALMA
――御社の社長をはじめサッカーやフットサルを行っている人達が多いですが、それはシューズの製作と関係あるのでしょうか？
Shimada：I think that such part is in the base.
Sasaki： 2006Since the establishment of the year, futsal apparel has become major as a result of the futsal boom tailwinds, as a pioneer of our companySVOLMEWe were able to successfully expand the scale. In order to grow as a football brand, I thought that we had to work on shoes firmly in the gear part.
――シューズを作り始めた頃は、どうでしたか？
Shimada： Well, the know-how on shoes is honest within the company0So, please consult with a cooperating factory asking for production, from the level saying that you should tell me, the development manager from now on I1It has become a person.
- Did you complete the shoes immediately?
Shimada：Since I started making it1It took more than a year. By the time the design is started and the sample is completed1It is about a year, so if you include that period about2It took years.
――まず、どこから取り掛かったのか教えてください。
Shimada：At the beginning I bought spikes from each maker and broke up. It has been quite influenced by shoes that are well-reputed models and leathers have been good for a long time.
――1No. Why did you struggle?
Shimada：Even now, for fitting, foot type making1It takes a lot of time and I am struggling.
Currently contractedJWhile having players who are also leaguers wear samples, we got various feedback and repeatedly repetitively repetitively reached commercialization. Although it is quite an analog way.
――年々、軽量化のスパイクが増えていますが、SVOLMEのシューズ製作にも影響は受けているのでしょうか？
Shimada：Originally with respect to the manufacturing method and material of the main frame, it has not changed much since the early days. However, in contemporary football,230Gram is the mainstream, but in addition200gThere are some parts that can not catch up as models are cutting out.
However, if you fit firmly on your feet and you are familiar with it, I do not think the weight will be worrisome so far, so I try to make things that you can clear there.
Sasaki：Now, while a major brand is putting emphasis on shoes, I am thinking what I can do to arrange our shoes that do not have prominent features at the shop front.
For example, to add a catchy subtitle that is easy to understand if it is extremely light. It is a task to find out such selling points.
――店頭ですと、フタバスポーツさんには並んでいますし、試し履きもできますよね。
Sasaki：Some football specialty shops like Futaba Sports, Kishiwada Sports, etc., each buyer gets various opinions at the exhibition etc, and may take advice by taking a sample.
SVOLMEThere are many customers who have strong images of apparel and do not have images of serious manufacturing, but often get a surprise voice in a good meaning by putting foot in store.
DELSAMA４LE(Using kangaroo leather)
――では、スパイクの種類はどういったものがあるのでしょうか？
Shimada：We deal with the spike called delsama,4Dalsalma also from the birth of the generation2It was divided into one kind.
One is a model using kangaroo leather which continues from the first generation.2The first one is a model using microfiber artificial leather.
2By dividing it into two routes, I think that preference will be divided, but end users are satisfied with the increase in choices.
――この2つのスパイクの違いを教えてください。
Shimada：In brief, the material is different. Although the outsole and the last use the same thing, since the material and the design have different characteristics, I think that the sense of wearing will change quite a bit.
Sasaki：There is a big difference in shoot turn, upper material.
Shimada：Saul has not changed from the original one.1It costs the number of money(Lol)。
Sasaki: Using round points is to cherish the sense of ball touch.
Shimada：When referring to the point of a certain manufacturer's circle, I am designing it to be able to use it smoothly with ball touch, and to be able to be used for multi in any ground.
Sasaki： Preference is divided according to the age from the upper material. many30Kangaroo leather spikes were treated as luxury goods when students were over age.
Wear it in games and practice, carefully care for it, shiny, leather is getting familiar with your feet. The fit increases steadily increasingly. I was also looking forward to polishing and I remember treating it like a treasure.
In recent years spike of microfiber material has become popular thing. Also, as I am,30I often listen to the voice that I will not become familiar with my feet when I become a substitute.
DELSALMA４SL(Using microfiber)
――確かに、自分もそう感じています。
Sasaki: Just putting your feet does not make sense, I am making plenty of opportunities to actually wear and move and kick the ball, especially10I think whether the child of the generation is accustomed to wearing the microfiber.
Furthermore, the care of microfiber is very simple, and I feel that there are many young people carefully wearing Kanga Galley leather, just wiping it, and just cleaning it. Then, no matter how much quality leather you will be worn and short-lived.
I think that football spikes continue to evolve better or worse, but I am struck by the difference between our generation and the spike culture of our young people.
Continue to vol.2.
SVOLME
https://www.svolme.net/
Since its foundation in 2006, VOLUME Co., Ltd. (Representative Director: Yuji Watanabe) has started to create a society in which sports can naturally be incorporated into everyday life. It aims to convey a lot of people the fun of sports and how to enjoy it.
――いつからシューズ販売を開始されましたか？
Shimada：2011year3Futsal shoes from the moonSOLDANTESelling the same year11Spike from the moonDELSALMASales also started. Kikake to start making shoes, apparel2006Although I was doing from the year, I thought that shoes selling with a total brand focus on sports brand is very important.
First generationDELSALMA
――御社の社長をはじめサッカーやフットサルを行っている人達が多いですが、それはシューズの製作と関係あるのでしょうか？
Shimada：I think that such part is in the base.
Sasaki： 2006Since the establishment of the year, futsal apparel has become major as a result of the futsal boom tailwinds, as a pioneer of our companySVOLMEWe were able to successfully expand the scale. In order to grow as a football brand, I thought that we had to work on shoes firmly in the gear part.
――シューズを作り始めた頃は、どうでしたか？
Shimada： Well, the know-how on shoes is honest within the company0So, please consult with a cooperating factory asking for production, from the level saying that you should tell me, the development manager from now on I1It has become a person.
- Did you complete the shoes immediately?
Shimada：Since I started making it1It took more than a year. By the time the design is started and the sample is completed1It is about a year, so if you include that period about2It took years.
――まず、どこから取り掛かったのか教えてください。
Shimada：At the beginning I bought spikes from each maker and broke up. It has been quite influenced by shoes that are well-reputed models and leathers have been good for a long time.
――1No. Why did you struggle?
Shimada：Even now, for fitting, foot type making1It takes a lot of time and I am struggling.
Currently contractedJWhile having players who are also leaguers wear samples, we got various feedback and repeatedly repetitively repetitively reached commercialization. Although it is quite an analog way.
――年々、軽量化のスパイクが増えていますが、SVOLMEのシューズ製作にも影響は受けているのでしょうか？
Shimada：Originally with respect to the manufacturing method and material of the main frame, it has not changed much since the early days. However, in contemporary football,230Gram is the mainstream, but in addition200gThere are some parts that can not catch up as models are cutting out.
However, if you fit firmly on your feet and you are familiar with it, I do not think the weight will be worrisome so far, so I try to make things that you can clear there.
Sasaki：Now, while a major brand is putting emphasis on shoes, I am thinking what I can do to arrange our shoes that do not have prominent features at the shop front.
For example, to add a catchy subtitle that is easy to understand if it is extremely light. It is a task to find out such selling points.
――店頭ですと、フタバスポーツさんには並んでいますし、試し履きもできますよね。
Sasaki：Some football specialty shops like Futaba Sports, Kishiwada Sports, etc., each buyer gets various opinions at the exhibition etc, and may take advice by taking a sample.
SVOLMEThere are many customers who have strong images of apparel and do not have images of serious manufacturing, but often get a surprise voice in a good meaning by putting foot in store.
DELSAMA４LE(Using kangaroo leather)
――では、スパイクの種類はどういったものがあるのでしょうか？
Shimada：We deal with the spike called delsama,4Dalsalma also from the birth of the generation2It was divided into one kind.
One is a model using kangaroo leather which continues from the first generation.2The first one is a model using microfiber artificial leather.
2By dividing it into two routes, I think that preference will be divided, but end users are satisfied with the increase in choices.
――この2つのスパイクの違いを教えてください。
Shimada：In brief, the material is different. Although the outsole and the last use the same thing, since the material and the design have different characteristics, I think that the sense of wearing will change quite a bit.
Sasaki：There is a big difference in shoot turn, upper material.
Shimada：Saul has not changed from the original one.1It costs the number of money(Lol)。
Sasaki: Using round points is to cherish the sense of ball touch.
Shimada：When referring to the point of a certain manufacturer's circle, I am designing it to be able to use it smoothly with ball touch, and to be able to be used for multi in any ground.
Sasaki： Preference is divided according to the age from the upper material. many30Kangaroo leather spikes were treated as luxury goods when students were over age.
Wear it in games and practice, carefully care for it, shiny, leather is getting familiar with your feet. The fit increases steadily increasingly. I was also looking forward to polishing and I remember treating it like a treasure.
In recent years spike of microfiber material has become popular thing. Also, as I am,30I often listen to the voice that I will not become familiar with my feet when I become a substitute.
DELSALMA４SL(Using microfiber)
――確かに、自分もそう感じています。
Sasaki: Just putting your feet does not make sense, I am making plenty of opportunities to actually wear and move and kick the ball, especially10I think whether the child of the generation is accustomed to wearing the microfiber.
Furthermore, the care of microfiber is very simple, and I feel that there are many young people carefully wearing Kanga Galley leather, just wiping it, and just cleaning it. Then, no matter how much quality leather you will be worn and short-lived.
I think that football spikes continue to evolve better or worse, but I am struck by the difference between our generation and the spike culture of our young people.
Continue to vol.2.
SVOLME
https://www.svolme.net/
