NIKE JAPAN CHALLENGE INTERVIEW Final round "The success of spikes is that many consumers think that they want to wear it again"
This time, the final installment, we will approach the essence of Nike, which is innovative. The image of being thin, stiff and difficult to wear is a thing of the past!
Doro
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2016/08/30
<Interview 1st is here>
<Interview No.Click here for the second time>
<Click here for the third interview>
<Interview No.Click here for the second time>
<Click here for the third interview>
キングギア編集部はナイキ・ジャパン本社に乗り込み、担当者に突撃インタビューを敢行。サッカースパイクの革新者として広く認知されているナイキの現状、今後の展望とは？
- There is a service called "NIKEiD" that allows you to design spikes on the web. Where was the idea from?
Mr. A in charge"I think that it is the first idea to offer only one shoe to the world.When choosing a color by myself, putting in a personal ID, name, etc., things with hundreds of millions of patterns will be completed. It is to make consumers feel the pleasure of designing shoes when they become designers. "
- Is it America at first?
Mr. A in charge"It was deployed in the United States in the beginning, in Japan began deployment from 2000. It is supported by lifestyle and basketball players."
- What is the most popular impression of "Nike's favorite here" sent by users of Nike?
Mr. A in charge"Design and functionality, there are strengths for someone wearing athletes."
- What is the importance of soccer for Nike today?
Mr. A in charge"It is one of the important categories in the global as a sport of the world"
- Adapted for the ground of Japan's soil, Nike's outsole for HG does not match the ground of the turf?
Mr. A in charge"Everything is okay."
- By the way, what did you just fit into the artificial turf?
Mr. A in charge"It is AG outsole, Tiempo outsole for HG is also available"
- When was this HG sole completed?
Mr. A in charge"When spikes of natural leather (Kangaroo Leather)" Super rigela "announced in 2008 were supported among high school students"
- Although the lithography is successful in the publishing industry, what about success in spikes?
Mr. A in charge"I think that it is important that many consumers think" I want to wear it again. "Regarding the Super rigela developed in the past, it is said that many customers who ordered to designate it and got to buy it I am experienced with feedback from stores. "
--I see.
Mr. A in charge"I think that it is the most important thing that consumers think" safe if they are wearing Nike spikes. "In that respect, the place where Rigera spike contributed greatly was Nike I think that there were a lot of people who had the impression that "the spikes are thin and hard and can not be worn" (laugh), it was great that Nike also thought that there are such spikes Currently the spikes of Mercurial and Thiempo are supported. "
- There is no time to be thin and hard?
Mr. A in charge "I do not think that I would like to wear it first, from the four silos that we propose (" Mercurial "" Hyper Venom "" Master "" Thiempo ") that it is possible to find a spike that suits him think"
- Is it a rumor that "Mizuno and ASICS matches the Japanese foot"? Although the discourse is spreading, is Nike's foot type suitable for Japanese people?
Mr. A in charge"I think that it will fit.We think that" Takashi Kinoe, Widening "was a lot about twenty years ago, but I feel that the shape of the legs of modern men and women is changing.Lifestyle of life is changing However, I believe it is a major factor. "
- I hardly see the tatami room.
Mr. A in charge"It is exactly the case that I do not live in a tatami room now, I think that life of chairs is central without doing sitting in. I think that the legs are also changing from the change of lifestyle.So therefore, for 20 years If you make shoes in the same situation as before, gaps will be created between the feet and the shoes, and it will become a skyca.Of course there are still people of Takashi Kinoe, but the foot type is gradually changing Mercurial etc. are finished in detail, but Thiempo etc is not narrow, it is one of spikes which can correspond to various legs. "
- What is that?
Mr. A in charge "I think that you can always search for the foot type that fits you.I believe that once you have Nike you can find the spike that suits yourself"
<Interview 1st is here>
<Interview No.Click here for the second time>
<Click here for the third interview>
