Former athlete Sokka part of legislators! Former Taichiro Tadashiro (Member of the House of Councilors & Chairman of the Lawyer Dotcom Co., Ltd.) to become the world's best league “The 1st: Kazuhiro Ageo Vol.
The market value of the English Premier League, which started at the same time as the J-League in 1993, was 1: 1. However, there is a considerable difference now. For the "How J-League if it? The treatment of people involved in? The soccer swollen enough to catch up to the Premier League is better" such issues, it has moved MotoSakae Taichiro of the original athlete Sokka part. A new project that listens to soccer players and puts it into practice. The first is an interview with President Kazuhiro Ageo of Yokohama FC who belongs to the J2 league. The facilitator was Tatsuhito Kaneko, the founder of KING GEAR.
Koike Kikuchi
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2019/07/12
Vol.1 from here
Vol.2 from here
Vol.3 from here
-By the way, Mr. Ageo, what advice did you get from your predecessor when you took over?
Ageo: Do you say advice? We have taken over the fact that the number of fans has not increased so much as an important issue for Yokohama FC.
Various things through trial and errorI think that the reason for the slow growth is that there is still not enough atmosphere to create the whole stadium.
Now, while listening directly to the voices of fans and supporters, we are bringing together things such as “What to do to increase the number of new fans” and making new ones one by one. .
Yuan Rong: Which indicator do you see the number of supporters?
Ageo: First of all, the average number of visitors was about 6000 in 2018. Next, the number of fan club members (called club members in Yokohama FC) is about 2,000.
Yuan Rong: What are the attributes?
Ageo： The male / female ratio is 7: 4 for the J2 league average of 6: 4, and the ratio of males is high. The age group is 44 years old compared to the average for the league average of about 42 years old.
Twenty years have passed since the merger, but the fan base has not changed significantly. The people who were in their 20s at that time have been cheering on for a long time.
Yuan Rong: The acquisition of a new fan base is a challenge. I think J-Legger is an athlete and cool, so more women can come. Do you have any hurdles?
Ageo: I think that there are also causes of hardware such as enhancing the soft aspects of events and stadium gourmets that are easier for women to visit and the lack of a roof in the stadium.
--The first thing the Bundesliga stadium in Germany is doing is the maintenance and expansion of toilets.
Yuan Rong： Since girls are lined up, if you look at that procession, it's pretty good if you don't want to go anymore.
--For example, GermanLeverkusen's stadium seems to have 100 more women's toilets than in 2006. I have not heard that the Japanese stadium where the World Cup was held in 2002 has increased, but in Germany, where the World Cup was held four years later, the stadium has been evolving.
Yuan Rong: If you increase the number of toilets, it is a successful example where a woman comes and settles.
――In addition, all shopping is OK with electronic money. If you go to a stadium in Japan, there are usually large lines.
Yuan Rong: Have you ever talked about toilets?
Ageo: The lack of toilets is a problem when there are nearly 10,000 visitors, but it is a very difficult story to rent a stadium.
Yuan Rong： Since the stadium is not yours, you can't move it easily.
--The audience has increased dramatically since Yokohama DeNA Baystars regained it.
Yuan Rong: After all, it's quite difficult without a private stadium. It's difficult for the sponsoring company to create various benefits, and there is no VIP room. How much does it cost to build a solid soccer stadium?
――If you want to make a good stadium that will not be embarrassed no matter where you go in the world, you were told that 40 billion. Leverkusen's stadium has a state-of-the-art fitness gym and medical facilities underneath the stadium, and I hear that it is about 38 billion.
But Borusia MG, which doesn't have that kind of thing, seems to have made around 15 billion.
Yuan Rong: It seems that an attractive stadium can be made even at around 15 billion. If the stadium of that size appears in Japan, is it the best quality in the country?
-Suita Stadium is close to that.
Ageo: I heard that over 14 billion.
Yuan Rong: How long are you going to make a profit?
――According to a German design office, it is impossible to pay as a soccer field right now. Paying for concerts, shopping malls, hospitals, and convention centers.
As Mr. Ageo said, you can't do it unless you have a place for VIPs to gather, but you're paying for it everywhere.
Yuan Rong: That means you can make a profit even if you import it domestically.
-Everyone in J-League is going to visit by saying "Please import it", but I can't do anything for some reason. Why?
Ageo： Simply there is still no money available in the club, and there is a big company in the back, but there is no money coming out of it. I think it would be easier to get some money if there is deregulation such as the name being given to the team name.
-Japan has done naming rights from the stadium stage. For example, in Japan, there is no need to create an Emirates Stadium. Because it is only necessary to name the stadium in Japan what is made.
Because the premier was pulled all the time. Because I was saying, "You have to make a stadium". I did n’t sell the naming rights. Emirates is making money and making a stadium. I had to do it in Japan.
Yuan Rong: By the way, who is advocating the relaxation of company names and regulations on foreign capital, etc. hard now?
-No.
Yuan Rong:Why?
-I think someone will do it.
Yuan Rong: Does it mean that everyone thinks someone will do it? I want you to make a trial calculation somewhere in the think tank. After alleviating these problems, companies like this will come in, and this amount of money will be dropped each year, and these players will be able to get.
Then, the number of visitors will increase so much, and it will be possible to get a lot of broadcasting rights, so I will calculate something like economic effect / ripple effect, and burn it out and make it like "Is it still not?" May be interesting.
--You really want to be the world's first league.
Yuan Rong: I want to aim.
――Unfortunately, I feel that there are few people who are playing the J League now and want to make the Japanese league the world's first. Even if there is a talented player as a major premise, wouldn't you just give me a "please"? I think that is natural.
I don't think anyone is thinking about making Messi want to come to Japan. But Messi and Ronaldo are in Japanese commercialsIsn't it out? Why can't they be hired by a team when they can be hired for commercials?
It's because Japan's financial power is totally soccerI'm not alive. I want to do something here.
Ageo: By moving closer to the world's top leagues, the J-League is changing to improve international competitiveness, such as changing the foreign nationality frame.
I think we need to get even more exciting from each club, not just the league, and we need to be more competitive in business. If you don't do that, you'll have to give up a good player simply because you have a competitive league.
-Actually, the same can be said for professional baseball, and the Yomiuri Giant Army should have been created to overtake the major, but now there is no intention at all.
I don't seem to have any effort to overtake the major leagues in salary form, and I have no intention of saying that soccer alone is terrible, but then I have to catch up first. I want to appeal to you to think about even overtaking.
Yuan Rong: If it was the same level in the premiere and 1993, there is nothing you can't do. GDP and population are higher in Japan than in the UK.
-60% of the Premier League is enriched by the right to broadcast in Southeast Asia. The Southeast Asians are not rivals because of the time difference.
“If Malaysian and Indonesian players become active in Japan, you can cycle through watching J games in Japan during the day and watching the premiere at night. The person said clearly.
However, I feel that I am satisfied just by bringing a good Thai player, and I think I'm doing that as a business.
When I was involved in FC Ryukyu (currently J2), I brought two Malaysian Olympic athletes, but there were 81 Malaysian broadcasters even though JFL's opening game.
Continue to Vol.5
Photo: Sato
Vol.2 from here
Vol.3 from here
-By the way, Mr. Ageo, what advice did you get from your predecessor when you took over?
Ageo: Do you say advice? We have taken over the fact that the number of fans has not increased so much as an important issue for Yokohama FC.
Various things through trial and errorI think that the reason for the slow growth is that there is still not enough atmosphere to create the whole stadium.
Now, while listening directly to the voices of fans and supporters, we are bringing together things such as “What to do to increase the number of new fans” and making new ones one by one. .
Yuan Rong: Which indicator do you see the number of supporters?
Ageo: First of all, the average number of visitors was about 6000 in 2018. Next, the number of fan club members (called club members in Yokohama FC) is about 2,000.
Yuan Rong: What are the attributes?
Ageo： The male / female ratio is 7: 4 for the J2 league average of 6: 4, and the ratio of males is high. The age group is 44 years old compared to the average for the league average of about 42 years old.
Twenty years have passed since the merger, but the fan base has not changed significantly. The people who were in their 20s at that time have been cheering on for a long time.
Yuan Rong: The acquisition of a new fan base is a challenge. I think J-Legger is an athlete and cool, so more women can come. Do you have any hurdles?
Ageo: I think that there are also causes of hardware such as enhancing the soft aspects of events and stadium gourmets that are easier for women to visit and the lack of a roof in the stadium.
--The first thing the Bundesliga stadium in Germany is doing is the maintenance and expansion of toilets.
Yuan Rong： Since girls are lined up, if you look at that procession, it's pretty good if you don't want to go anymore.
--For example, GermanLeverkusen's stadium seems to have 100 more women's toilets than in 2006. I have not heard that the Japanese stadium where the World Cup was held in 2002 has increased, but in Germany, where the World Cup was held four years later, the stadium has been evolving.
Yuan Rong: If you increase the number of toilets, it is a successful example where a woman comes and settles.
――In addition, all shopping is OK with electronic money. If you go to a stadium in Japan, there are usually large lines.
Yuan Rong: Have you ever talked about toilets?
Ageo: The lack of toilets is a problem when there are nearly 10,000 visitors, but it is a very difficult story to rent a stadium.
Yuan Rong： Since the stadium is not yours, you can't move it easily.
--The audience has increased dramatically since Yokohama DeNA Baystars regained it.
Yuan Rong: After all, it's quite difficult without a private stadium. It's difficult for the sponsoring company to create various benefits, and there is no VIP room. How much does it cost to build a solid soccer stadium?
――If you want to make a good stadium that will not be embarrassed no matter where you go in the world, you were told that 40 billion. Leverkusen's stadium has a state-of-the-art fitness gym and medical facilities underneath the stadium, and I hear that it is about 38 billion.
But Borusia MG, which doesn't have that kind of thing, seems to have made around 15 billion.
Yuan Rong: It seems that an attractive stadium can be made even at around 15 billion. If the stadium of that size appears in Japan, is it the best quality in the country?
-Suita Stadium is close to that.
Ageo: I heard that over 14 billion.
Yuan Rong: How long are you going to make a profit?
――According to a German design office, it is impossible to pay as a soccer field right now. Paying for concerts, shopping malls, hospitals, and convention centers.
As Mr. Ageo said, you can't do it unless you have a place for VIPs to gather, but you're paying for it everywhere.
Yuan Rong: That means you can make a profit even if you import it domestically.
-Everyone in J-League is going to visit by saying "Please import it", but I can't do anything for some reason. Why?
Ageo： Simply there is still no money available in the club, and there is a big company in the back, but there is no money coming out of it. I think it would be easier to get some money if there is deregulation such as the name being given to the team name.
-Japan has done naming rights from the stadium stage. For example, in Japan, there is no need to create an Emirates Stadium. Because it is only necessary to name the stadium in Japan what is made.
Because the premier was pulled all the time. Because I was saying, "You have to make a stadium". I did n’t sell the naming rights. Emirates is making money and making a stadium. I had to do it in Japan.
Yuan Rong: By the way, who is advocating the relaxation of company names and regulations on foreign capital, etc. hard now?
-No.
Yuan Rong:Why?
-I think someone will do it.
Yuan Rong: Does it mean that everyone thinks someone will do it? I want you to make a trial calculation somewhere in the think tank. After alleviating these problems, companies like this will come in, and this amount of money will be dropped each year, and these players will be able to get.
Then, the number of visitors will increase so much, and it will be possible to get a lot of broadcasting rights, so I will calculate something like economic effect / ripple effect, and burn it out and make it like "Is it still not?" May be interesting.
--You really want to be the world's first league.
Yuan Rong: I want to aim.
――Unfortunately, I feel that there are few people who are playing the J League now and want to make the Japanese league the world's first. Even if there is a talented player as a major premise, wouldn't you just give me a "please"? I think that is natural.
I don't think anyone is thinking about making Messi want to come to Japan. But Messi and Ronaldo are in Japanese commercialsIsn't it out? Why can't they be hired by a team when they can be hired for commercials?
It's because Japan's financial power is totally soccerI'm not alive. I want to do something here.
Ageo: By moving closer to the world's top leagues, the J-League is changing to improve international competitiveness, such as changing the foreign nationality frame.
I think we need to get even more exciting from each club, not just the league, and we need to be more competitive in business. If you don't do that, you'll have to give up a good player simply because you have a competitive league.
-Actually, the same can be said for professional baseball, and the Yomiuri Giant Army should have been created to overtake the major, but now there is no intention at all.
I don't seem to have any effort to overtake the major leagues in salary form, and I have no intention of saying that soccer alone is terrible, but then I have to catch up first. I want to appeal to you to think about even overtaking.
Yuan Rong: If it was the same level in the premiere and 1993, there is nothing you can't do. GDP and population are higher in Japan than in the UK.
-60% of the Premier League is enriched by the right to broadcast in Southeast Asia. The Southeast Asians are not rivals because of the time difference.
“If Malaysian and Indonesian players become active in Japan, you can cycle through watching J games in Japan during the day and watching the premiere at night. The person said clearly.
However, I feel that I am satisfied just by bringing a good Thai player, and I think I'm doing that as a business.
When I was involved in FC Ryukyu (currently J2), I brought two Malaysian Olympic athletes, but there were 81 Malaysian broadcasters even though JFL's opening game.
Continue to Vol.5
Photo: Sato
