The day before the "Osaka Marathon" tournament, where Mizuno is the official sponsor, we interviewed the person in charge of Mizuno directly!
The 8th Osaka Marathon will be held in Osaka City on November 25, 2018. The number of participants is about 30,000, and they run from Osaka Castle Park, the starting point, to Index Osaka, the goal point. On the 24th, the day before the event, Mr. Takahiro Nefu, the person in charge of Mizuno, who is the official sponsor, talked about his passion for the Osaka Marathon.
Hidemi Sakuma
|
2018/11/24
Mizuno Corporation
Lifestyle Sports Division
Business Planning Department Business Planning Section 2
Manager
Mr. Takahiro Nefu
--Mizuno and Osaka Marathon
Gemb: One of the most popular and large scale in Japan, the tournament will be held in Osaka. We see it as a place to embody Mizuno Running's brand vision "STAND BY YOU".
In order to keep runners away from running, we want to provide things, things, and ba that fit each person, and we are carrying out various activities throughout this tournament.
Mizuno has supported more than 30 marathons nationwide, centering on popular marathons such as the Tsukuba Marathon and the Nagano Marathon.
--What Mizuno wants to do through the marathon
Gemb: Social background is the promotion of health by promoting running. Mizuno wants to create touch points with target users and convey Mizuno's superiority.
--About the running & marathon boom
Gemb: The running population as a whole is stagnant. However, the habitual runners are well established.
In the future, it is thought that awareness of health will increase due to the influence of the Olympic Games and World Masters Games. Therefore, the key is how to keep the person who started running.
--About what Mizuno can do and its strengths
Gemb: You are developing all the must-have items for runners such as shoes, running apparel, and functional tights.
We are able to increase the satisfaction of runners by providing services such as FORM diagnosis and IMPACT FITTER that other companies do not have.
One of our strengths is that we have been running a citizen runner club called Mizuno Running Club for 30 years.
--About the features of the Osaka Marathon
Gemb: I think it's interesting because the support along the road is hot like Osaka. It is a tournament where runners, volunteers, and roadsides come together to make the whole city lively. The course will change from next year, so this year will be the last goal in front of the Mizuno headquarters.
- Future Prospects
Gemb: Based on Mizuno Running's brand vision "STAND BY YOU," we will promote measures that are close to each runner.
I want to realize the situation of Mizuno if I get lost, Mizuno if I am in trouble, and Mizuno that I can rely on at the end, at a high level in all aspects. (End)
Mizuno running
Gemb: One of the most popular and large scale in Japan, the tournament will be held in Osaka. We see it as a place to embody Mizuno Running's brand vision "STAND BY YOU".
In order to keep runners away from running, we want to provide things, things, and ba that fit each person, and we are carrying out various activities throughout this tournament.
Mizuno has supported more than 30 marathons nationwide, centering on popular marathons such as the Tsukuba Marathon and the Nagano Marathon.
--What Mizuno wants to do through the marathon
Gemb: Social background is the promotion of health by promoting running. Mizuno wants to create touch points with target users and convey Mizuno's superiority.
--About the running & marathon boom
Gemb: The running population as a whole is stagnant. However, the habitual runners are well established.
In the future, it is thought that awareness of health will increase due to the influence of the Olympic Games and World Masters Games. Therefore, the key is how to keep the person who started running.
--About what Mizuno can do and its strengths
Gemb: You are developing all the must-have items for runners such as shoes, running apparel, and functional tights.
We are able to increase the satisfaction of runners by providing services such as FORM diagnosis and IMPACT FITTER that other companies do not have.
One of our strengths is that we have been running a citizen runner club called Mizuno Running Club for 30 years.
--About the features of the Osaka Marathon
Gemb: I think it's interesting because the support along the road is hot like Osaka. It is a tournament where runners, volunteers, and roadsides come together to make the whole city lively. The course will change from next year, so this year will be the last goal in front of the Mizuno headquarters.
- Future Prospects
Gemb: Based on Mizuno Running's brand vision "STAND BY YOU," we will promote measures that are close to each runner.
I want to realize the situation of Mizuno if I get lost, Mizuno if I am in trouble, and Mizuno that I can rely on at the end, at a high level in all aspects. (End)
Mizuno running
Interview photograph / Hidemi Sakuma
