Dsc 9270

Norimoto and Haneda also feel good! Adidas latest running shoes "ALPHAEDGE 4D" equipped with "innovative midsole" released

Adidas will release the latest running shoes “ALPHAEDGE 4D” from November 17th, equipped with the innovative midsole “ADIDAS 4D” with a different dimension structure developed using the latest innovations. . To commemorate its release, a new product launch event was held in Tokyo on the 14th. Guests included Kodai Norimoto of the professional baseball team Tohoku Rakuten Golden Eagles and Olympic bronze medalist Takuya Haneda in canoeing. They each talked about their impressions after actually wearing the shoes and their enthusiasm for next season's Tokyo Olympics.

Icon 1482131451808Principal Sato | 2018/11/17

◆What is the innovative midsole “ADIDAS 4D”?

Thumb dsc 9285

"ADIDAS 4D" was developed using Digital Light Synthesis technology based on analysis of athlete data that Adidas has accumulated over 17 years. It has an innovative midsole with a different dimension structure made of light and oxygen.

This digital light synthesis enables a manufacturing process that can be called next-generation 3D printing, allowing the midsole to be digitally designed down to the micrometer level.

In addition, the intricate grid structure of "ADIDAS 4D" has a fine grid that exerts spring-like propulsive force, and a widening grid that disperses the impact of landing. The taut, high grid keeps the foot in the center of the shoe and supports precise lateral movement.

This allows for precisely controlled repulsion even during intense training or workouts.

◆Explanation of Digital Light Synthesis

Thumb dsc 9296

Digital Light Synthesis uses Carbon's (announced partnership with Adidas in April 2017) proprietary light reaction process and programmable resin to control light and oxygen and realize high-speed manufacturing of parts. An innovative 3D printing technology that has become possible.

This allows footwear parts to be manufactured digitally, eliminating the need for prototypes and molding. This greatly reduced manual processing and made it possible to achieve overwhelming manufacturing speed.

◆Advanced design of “ADIDAS 4D”

Thumb dsc 9278

On the design front, adidas' designers, sports scientists and engineers now have a wide range of creative possibilities, as they are now able to create complex and intricate designs that were previously impossible with traditional manufacturing processes.

Additionally, it is now possible to produce a single midsole that precisely reflects the desired level of movement, cushioning, stability, and comfort. In the long run, it has become possible to tailor each shoe to perform according to each athlete's physiological data and needs.

◆Features of the latest running shoes “ALPHAEDGE 4D”

Thumb dsc 9292

The upper of the ``ALPHAEDGE 4D'' is made of primeknit using lightweight FORGEFIBER.

The upper is coated with TPU and each thread is woven down to the millimeter level, wrapping the foot like a seamless sock, and by varying the angle and density of the threads, it provides support for any movement. It gives you a good fit.

The outsole uses highly durable Continental rubber, which provides stable friction regardless of road conditions or weather, making it possible to handle sudden turns and acceleration.

◆ Kodai Norimoto and Takuya Haneda appear! What is “ALPHAEDGE 4D” from the perspective of a professional athlete?

Thumb dsc 9262

At the new product launch event, Rakuten's ace professional baseball player Kodai Norimoto and Rio de Janeiro Olympic bronze medalist canoe slalom athlete Takuya Haneda appeared as guests.

Both athletes, who are also contract athletes with Adidas, took to the stage wearing black jerseys made by the company, as well as the ``ALPHAEDGE 4D'', which is the highlight of the event.

Thumb dsc 9228  1

When asked about his impressions after actually wearing the shoes, Norimoto said, ``They're very light and the design is cool.I think these are shoes that you can wear not only when training, but also everyday.'' '' He revealed that he has a high instep shape and cannot wear smart shoes, adding, ``The shoes have a great hold, but they aren't too tight at all, and they're shoes that you won't get tired of even if you wear them for a long time. "I think so," he said, explaining that it is compatible with foot types that are said to be common among Japanese people.

Thumb dsc 9231

On the other hand, Haneda said, ``The first thing I thought when I saw this shoe was, ``I wonder how they made this sole.'' When I actually wore it, I realized that the technology in the sole was the same, but the upper part was... "It felt like it really hugged my foot. It transferred a lot of power to the sole, and when I stepped on the ground, I felt a pleasant rebound," he said, praising both the sole and upper. Ta.

Additionally, Haneda is currently training mainly in track and field and weights. Regarding the release of the ``ALPHAEDGE 4D,'' he said, ``Right now, I don't ride canoes much, and my training is overwhelmingly on land, so I think this shoe can be put to good use.It's suitable not only for running, but also for athletes. ``I'm looking forward to running with this sole,'' he said, adding that he would actually use it for training.

Thumb dsc 9259

Then, at the 2018 professional baseball draft meeting, it was announced that his younger brother Yoshiki was selected by Rakuten in second place in the developmental draft and had agreed to a contract. Regarding this, Norimoto said, ``It's a strange feeling because I never expected to wear the same uniform as him and play baseball (lol).However, he is still being trained, so I want him to do his best to gain control first.'' I think so,” my brother said, cheering me on.

Thumb dsc 9273

Finally, looking ahead to the Tokyo Olympics, Haneda said, ``As soon as the course that will be used at the Olympics is ready, I would like to stay in Japan and continue training there.It's already been two years, so I'm fully prepared for the Olympics.'' I want to do my best,'' and Norimoto enthusiastically said, ``The 2018 season was truly the most disappointing and frustrating performance of my professional baseball career, so I want to go into next season without forgetting that regret.Everyone on the team. , and I want to make it the best season together with all the fans. We'll win!!!'' he said with great enthusiasm.

Adidas' latest running shoe "ALPHAEDGE 4D" is suitable not only for running enthusiasts but also for various sports. I am impressed not only by its functionality, but also by its design that goes well with any type of clothing.

Why not try out ``ALPHAEDGE 4D,'' which is sure to take the shoe world by storm in the future?


Text/Photos/Sato Shusho

Coverage for coverage / Adidas Japan

【Product information】
Thumb alphaedge 4d

●Product name: ALPHAEDGE 4D
●Size range: 25.0cm to 31.0cm
●Single leg weight: Approx. 368g (27cm)
●Release date: Saturday, November 17, 2018
●In-store sales price: ¥38,000 (excluding tax)
●Handling stores: Adidas online shop (https://shop.adidas.jp/4d/
Adidas Brand Score Store Shibuya/Harajuku/Shinjuku/Osaka, atmos Shibuya, ABC-MART Grand Stage Ginza/Harajuku