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To the birth of a dream running shoe! Nike announces a new model "Epic React Fly Knit" with "New Sense Cushion"

Nike released a new model of running shoes that will be released on Thursday, February 22, 2018 "Nike Epic React Flyknit (Nike Epic React Fly knit)". Listening to the "live voice" of an athlete who is active in the front line, the highest masterpiece that responded to all of these four requests, "cushioning property", "resilience", "light weight", "durability" was born. Here, we will introduce the material and performance of the newest running shoe of such a new dimension, and tell about the pattern of the recital performed at Shibuya Hikari.

Icon 1482131451808Principal Sato | 2018/02/08
A totally new running shoe that has never existed has been completed.

This time, Nike Epic React Flyknit (Nike Epic React Fly knit) announced by Nike is equipped with the latest form technology "Nike React Technology". It is a running shoe that you can experience the new sense of cushion you have never worn.

In order to sustain a fresh footstep even in the latter half of the running which makes you tired, you can feel the lightness by relaxing energy while relaxing the shock every step.

It also combines shocks from repeated running and excellent durability that can be handled even when the weather or course is bad.

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"Nike Epic React Fly Knit (White)"

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"Nike Epic React Fly Knit (Navy)"

First of all, I asked the athlete what he / she wants for running shoes. Then, "cushioning property" "resilience" "light weight" "durability" We were seeking shoes that fulfilled all four properties.

However, these four properties are at the opposite side, it is difficult to combine everything with one material.

Because it is necessary to use a soft material if emphasis is placed on cushioning property, and a hard material with energy return if it is desired to rebound, because it was thought impossible to combine these conflicting materials.

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Ernesto Kim, director of running and advanced footwear at Nike, compared this contradictory material to "pillow" and said:

Imagine a pillow of fluffuka at home.The head sinks in order to absorb all its weight when putting your head on a pillow? The running shoes sought by athletes must add resilience there It is really hard to make a pillow that incorporates the two properties. "

So, how did you clear the subject?

There was the use of a new dimension cushioning material "Nike React (Nike React)" which appeared in June 2017 for basketball.

It is originally used for "NIKE REACT HYPER DUNK 2017" and "JOURDAN SUPER FLY 2017" which are still on sale, and has "softness" "elasticity" "stability" to meet the needs of basketball players.

If there is something similar to what the runner is looking for, they are adopted as materials for running shoes. By doing so, we succeeded in creating a dream running shoe that combines "cushioning", "resilience", "light weight" and "durability" in a well-balanced manner.

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And in order to make full use of this technology, there are also particular attention to the design method and surface structure of the sole. It improves the cushioning property at the deep part of the groove by changing the depth of the sole's groove for each part. On the contrary, it is that it keeps the hardness in the shallow part and increases the resilience.

Also, by scraping away materials other than parts that are not really needed, we are also trying to reduce the weight of the shoes.

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In addition to these, "Nike React (Nike React)" is the longest lasting form in Nike history, and it has durability to give the runner "energy to run farther".

When I ran each runner a total of 27,300 kilometers during the test run in development, I was able to demonstrate high performance all the time.

"Even if I participate in the full marathon many times in a year, it is a shoe that can meet the needs of the runner," Kim also emphasized the high durability.

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In the second half Mr. Akimoto Shingo, a coach of NIKE + RUN CLUB, appeared as a guest. I actually felt this new shoes and experienced it, I gave my impression like this.

"When I ran it, there was also a feeling that it bounced while being fuzzy, it was not as soft as the same Nike" Lunaron ", and that's why it is not that hard, so even in Nike's history it will be categorized as a new shoe There was such a feeling that it was not like it anymore. "

Mr. Akimoto who knows the history of Nike and has worn numerous shoes has said that he felt the feeling he had never seen before as he entered his feet. It has material and performance not so much in conventional running shoes.

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Finally, I went running sessions with runners gathered at the recital and actually experienced running with Nike Epic React Flyknit (Nike Epic React Fly knit).

Not only did it run normally, but also interchanged with dashes and jumps to verify its performance one by one.

A college student belonging to the track division who participated in the session said, "It was soft, it was my first feeling, rather than speed, I think that it is a good shoe for long distance, just to be comfortable to run long."

"Nike Epic React Flyknit (Nike Epic React Fly knit)" which heard all athletes' voices and realized all requests. Even in this session, I taught "fun of new running" from beginners to skilled people.

Nike's R & D team created over three years to hear the voice of such users "It's fun when running with this shoe." The fever poured into its development seemed to be transmitted at the moment of wearing.

2月22日。店頭に並んだ時、ぜひ1度手に取って新感覚のクッションを体感してみてもらいたい。ランニングシューズの進化した姿が、そこにはある。


◆Product details

Product name: Nike Epic React Flyknit (Nike Epic React Fly knit)
Price: 16,200 yen (tax included)
Release date: Thursday, February 22, 2018
※ Planned for sale at Nike official online store and 1 part retail store

▼ Nike official online store
https://www.nike.com/jp/ja_jp/