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"Tabio running socks" Birth with a word of former Olympic marathon runner!

Tavio Co., Ltd. (headquarters / President of Osaka-shi Naniwa-ku, President and CEO Katsuhiro Ochi) pursues foot-friendly socks with full effort, and sells Japanese-made socks of high quality, fashionability and sports quality at a satisfying and reasonable price We continue to offer to customers. This time, Mr. Yoshihiro Taguchi who is involved in the development of a running sock supported by many marathon runners talked about development struggle and functionality etc.

Icon aff20898 d2d2 431d 8b05 0f3c5e5ae91bHidemi Sakuma | 2017/10/30
Tavio Co., Ltd. Established in 1968
We are aiming for making the best products and shops for our customers without compromising things, shops and people.
経営 ・ ・ ・ 「 「 热 热 热 热 热 热 热 热 热 热 热 热 热 热 热 热 热 顾客 顾客 顾客 顾客 顾客

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Tabio Corporation
Merchandise section manager

Mr. Yagihiro Taguchi 

――ランニングソックスは、どのようにして誕生したのですか。  

Taguchi: In 2003, when NTT West Japan was sold to us, it says, "There is no good socks when you marathon, are not you?

そこで、「彼の足に合うマラソン用の靴下を作ってみよう」と、弊社現会長の発案で開発が始まりました。その方は、2008年北京オリンピックにマラソン日本代表選手として出場した大崎悟史さんとなります。  


――開発から完成するまでにどれほどの期間を要しましたか。  

Taguchi: Since 2004 hearing and planning started, it was first commercialized in 2006, so it will be about two years.

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――具体的に何を行いましたか。  

Taguchi: Since we developed around mainly casual socks, there was no know-how about running, and there were not any Nitters suitable for making running socks.

However, I managed to find a factory in Nara and I kept hearing about what kind of socks Osaki wanted to wear.
 

――田口さんはマラソン経験がありますか。  

Taguchi: I was originally unlikely to have any relationship with a marathon and it was very hard as I had not run at all. At the beginning of the development, when saying "Please wear socks as a monitor" at the training team of the track team, "I will wear it, but you can run, too!", Suddenly30㎞も走らされましたからね(笑)。 

――それで走ったのも凄いですね(笑)。  

Taguchi: I was in my twenties and I managed to run for a few days, but it was hell (laugh). It is impossible to say that I am done now. 

――命懸けで開発されたものなのですね。  

Taguchi: I enjoyed it (laugh).

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――初めて完成したソックスに、滑り止め機能は付いていましたか。  

Taguchi:付いていましたね。ほぼ、このスタンダードタイプが原型で、2012年にモデルチェンジをしています。2006Around the time it was not sticking to socks everyone, different from now. I was putting effort into shoes. 

From here proposing and handing the sample, it became clear little by little that "Here is this and the fabric is better", it became difficult for the leg to have a meatball and it became less fatigue.

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- I (author) uses Mr. Tabio's five-fingering running sock since the Tokyo marathon in 2011. The feeling when I first wore it was pretty fit and the tightness was a good impression.
 

Taguchi:Thank you. I try to prevent misalignment so that I can not have a padding. I got a patent, I made it from the arch and ankle by the concept of keeping the arches by applying pressure design in three stages and how to make it hard for me to pick up a bedbug.

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――いつから5本指タイプを販売開始したのですか。  

Taguchi: Since 2006 we have started selling the standard type, and since 2007 we are PR selling our products at the marathon booth booths throughout the country, so we have quite a few saying "Is there no 5-finger socks?" We have been selling a lot of five finger types since 2009.

Currently, for our running, 5 fingers are the main product. This also holds the arch firmly, durability is very good.
 

――御社のソックスは物凄く丈夫ですよね。実は、6年前のものを今でも履いています。  

Taguchi:Thank you. Even at the venues of marathon events, we received similar impressions from many customers. From the people of the business group, those of the standard type are received highly from the citizen runners, and those of the five fingers type are highly appreciated.

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――他に特長はありますか。  

Taguchi:5With regard to this finger, it has a bent shape, supports the triangle part of the arch and has support functions, so that you can move your fingers freely without giving excessive stress to other parts. 

We also make it three-dimensional according to the shape of the foot, so that there is no change in width as in normal socks, we increase and decrease the number of stitches and we are knitting. The sense of cramping of the crotch of the foot is small, the fit of the fingertip is also good. Regarding slip prevention, we use thin silicone rubber, reduce discomfort more commonly than what is generally and increase the grip power
 

For the material, we developed a composite material with a polyester sweat-absorbent quick-drying wrapped around a blend of cotton and deodorant fibers, comfortable and durable without stickiness, suitable for running I am doing it.

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- Which is more popular among the standard type and the 5-finger type?
 

Taguchi: If we say only sales volume, it is 5 fingers and it seems comfortable for the citizen runner. The top athlete likes the standard type which is supported with a click and is close to a barefoot sensation.

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――ランニングソックスは何種類あるのですか。  

Taguchi: Various items are increasing, 14 squirrels are running for running, including socks type, long length for winter, those with pressure fitting to support Fukura Hagi, with cushioning properties.

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Besides, because there are materials using wool and Japanese paper and trail runs, it will be about 20 items. We have lots of things to make customers choice in various scenes.


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――バリエーションが非常に豊富で凄いですね。  

Taguchi: Since there are plenty of size and color, it seems that many customers get lost as to which one they will purchase. It is often said that socks are the only ones who are lost in Tabio.

According to the results of the running sock research carried out this year, the runner wearing Tabio's socks at the marathon tournament
43%もいらっしゃいました。好きなブランドもタビオが37% I think that you have received certain support in Japan.
 

――今後の展開を教えていただけますか。  

Taguchi:お客様からご指摘を受ける部分がまだまだ多いので、より良いものを提案していけるようにしたいですね。そして、日本だけでなく海外の方にも5本指で良いソックスがあるというのを知っていただけたらと思います。  (了)

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Next time, JTabio · football socks born at the request of the Leaguer version

Tavio Running Socks http://www.tabio.com/jp/sportssocks-0177/  

Tabio
http://www.tabio.com/jp/  


Coverage for coverage / Tabio Corporation

Photo provided / Tabio Corporation
Interview photograph / Hidemi Sakuma