"Adidas" Football · Brand Floor is opened to 3F Football Shop KAMO Harajuku Store!
Adidas Japan Co., Ltd. (Head office: Minato-ku, Tokyo, Representative Director: Paul Hardisty) announced on October 5, 2017, the first "Adidas Football Football Shop KAMO Harajuku Store" on football's theme "STADIUM TO STREET" (3F in the Kamo Harajuku Building 1-14-35 in Jingumae, Shibuya-ku, Tokyo).
Hidemi Sakuma
|
2017/10/05
The number of products handled by Adidas Football Footwear is the most in Japan on this floor, and limited models that are only available here are available. You can experience shop front window displays and installations only here, you can fully enjoy the adidas football worldview.
"Future Development and Strategy"
Ken Yamamoto
Adidas Japan Co., Ltd. Adidas Marketing Business Division
Footballビジネスユニット ディレクター
Yamamoto：adidas, FIFAとの2030We have long-term contracts up to the year, even long-term contract with Japan national football team, we pride ourselves as always a global football leading brand. In achieving this, it is a key medium and long term strategy that is key.
まずその1つ、世界でキーシティーと定めているパリ、ロンドン、ロス、ニューヨーク、上海、東京の6In the city, there is a mission to steadily penetrate our brand.
Among them, Japan's largest soccer specialty shop KAMOWe are very pleased that we have established such a wonderful floor with a solid partnership.
In Tokyo, Adidas football can be delivered to customers who prefer not to like football, this will be the start of this project.
As the key word of what we are going to send out on this floor, what kind of strategy we will take as our football, we recall the customer's three minds.
⓵ "STADIUM" of 11 people system
②5人制のフットサル中心とした「CAGE」
③"STREET" which is the off pitch of people who love football
We ask these three to love the products of our brand against all the scenes, we abbreviated「STADIUM TO STREET」I am saying.
For example, we are going to see how to bring footwear that is active in pitch firmly to the trend of street, or how to propose the trend of street to the style of football, on the contrary, such synergistic effect so,「STADIUM TO STREET」From the year 2017 to the year 2018 World Cup even looking forward to develop a long-term strategy.
Football has already passed beyond the framework of 11 people, we are the leading proposition that it is a leading brand, and when we are sending it, having partnered with Japan's greatest KAMO again, I think that it is the first step. Starting here, we are steadily transmitting from Tokyo and against the whole country「STADIUM TO STREET」をI want to penetrate.
「フロアについての説明」
Mr. Tetsuya Fujinami
Adidas Japan Co., Ltd. Group Adidas Headquarters
Brand Activation / Trade Marketing
アシスタントマネージャー
Fujimori: The concept of the floor is "STADIUM"Will be. With the city as a field, we will treat the store as the backyard of the stadium and stimulate the creative inspiration that customers have.
Lighting that imagined the night view on the floor and the flooring that imaged the field are the original concept of football.
"Footwear"
From the left,
⓵ Soft Leather Touch "Copa"
② Ball control "Ace"
⓷ Speed "X"
⓸ Agility "Nemesis"
また10月からは、チャンピオンズリーグでの選手着用を皮切りとしたオレンジカラーを展開していきます。11There are spikes for man foot type, shoes for futsal, street shoes for lifestyle though it is before sale. With this product range「STADIUM TO STREET」We will pursue.
「アディダスフットボール サッカーショップKAMO 原宿店」で手に入る3 It has become one limited item.
(写真右)「タンゴ アイコン オーランドパイレーツ ジャージー」 ¥9,990+税
(写真左) 「ネメシス 17+ 360 アジリティ FG/AG」 ¥40,000+ 税/ (写真右)「エックス タンゴ 17.3 TF」 ¥7,990+税
「adidas Craftsman Center TOKYO HARAJUKU」
Like the world's top players, we offer services such as repairing, processing and customizing Adidas shoes for a fee as they want the best performance for any player. This customer service is the only thing in the world, and it is deployed in Japan at soccer shop KAMO Harajuku store B1F and soccer shop KAMO Umeda store 4F.
Adidas football soccer shop KAMO Harajuku store
http://www.sskamo.co.jp/company/store/harajuku.html
1 - chome Jingumae 1 - chome Shibuya - ku, Tokyo Kamo Harajuku building 3F
TEL：03-3478-5350
Coverage for coverage / Adidas Japan Soccer Shop KAMO Harajuku Store
Photo offer / Adidas Japan
Interview photo / Hidemi Sakuma
