DNA under the Under Armor Running Shoes development leader talks vol.1 "I am particular about stuffing and doing creative way of making it."
Mr. Matsubara of Underer Armor Japan (Dome Co., Ltd.) shoes development leader who ran along with under armor rank-ru event explained about running shoes.
Hidemi Sakuma
|
2017/07/31
Under armor exists under one promise to evolve unshakable athletes, which is sustained by passionate pursuit of passion, design.
Founder Kevin · PlanckStarting with inventing underwear that fits the body that was not in the world, has quick-drying properties, and supports cool muscles without defeating body temperature, raising performance even for running shoes, making a difference in rivals It continues to support winning the winning match.
- Could you tell me from the work that is involved in running shoes development first?
Matsubara：My former position was in a different sports brand. To say that if you are telling the maker staff that you are a bit dissatisfied with the spikes you are wearing at the time of the students who are doing 100 m running in the athletics field and that it is better to fix here So, it started to work on shoe development.
- What kind of shoes did you start with?
Matsubara：最初に手掛けたのはランニングシューズと陸上スパイクですね。その後、様々なカテゴリーやトップアスリート向けシューズも担当しました。
When I entered DOM Corporation now, before starting the shoes business yet, I started with baseball development basically in cooperation with the US headquarters.
After that I was in charge of running shoes last for Japan, development of football spikes, for players and so on.
――Have you had any difficulties in developing it?
Matsubara：There were lots of difficulties, but I was glad that you had various experiences on the contrary. The shoes made by competition are also completely different.
- When did you feel happy?
Matsubara：I am happy that players and the general public use Under Armor's shoes. Especially I think that it was good to be involved in development as the top athlete got results using shoes or when he / she heard that an ordinary person finished a marathon using shoes.
- Will you try various things until commercialized?
Matsubara：We will develop test samples and repeat the tests by athletes. Just now I am doing research on soccer spikes that will be deployed next fall and winter at "Iwaki FC" in Japan.
- Do you have spikes for Japanese people?
Matsubara：Of course, there is. We are testing with things for the global market and for the Japanese market. Regarding football, if you are a forward, you really have to pinpoint and get to the ball faster than to run all the timeSince it is not, it will be a thing with a concept close to the spike on the land short distance.
How can I get near 40 km / h and how much fit is required when I get on speed is required not to blur at all. It is instantaneously in line with the ball, and agility is also required. If you get the maximum speed, you will need a tight fit.
But some players have been running for 90 minutes all the time. It is 12 to 15 km in distance. I usually want running shoes if I think about it.
Runnability, cushioning is also natural, but a comfortable fit for a long time is also necessary. Even with the same football, shoes are being developed according to the movement of the player and needs, and depending on the concept, the functions to be installed will change at all. If you handle balls in different ways, grip performance will change as well.
Europa(MEN)
ジェミニ3(MEN)
ベロシティ(MEN)
- Could you tell us the characteristics of the Speed Form series?
Matsubara：Speed form has three representative types of "Europa", "Gemini 3", "Velocity" this time.
Midsole adopts a charged cushion. It has a characteristic that it can achieve optimal cushion control with the best balance at the same time by compatibly achieving conflicting characteristics of shock absorption and rebound.
Stability (stability) is emphasized by the stabilizer inside the heel, in addition to charged cushioning, "Europa" worn by (author) at the previous run event is emphasized.
For example, "europa" if you can prevent your feet from being blurred due to a strong power, etc. in running motion, "ジェミニ3"If you want to kick more directly and get speed," Velocity "and 3 types are deployed with the same speed form.
Speed form derives from the idea that DNA for under armor's gear is focusing on fit.
I am particular about even putting in feet and I am making original ways to make it.
There is no insoles in the europa worn today (author), and there is no seam inside. It encompasses the heel three-dimensionally and has elements similar to women's sports bra, so we apply its structure and process.
vol.2followed by.
http://king-gear.com/articles/449
Under Armor brandHouse Ariake
http://www.underarmour.co.jp/uach/ariake.php
Under armor
http://www.underarmour.co.jp/
Founder Kevin · PlanckStarting with inventing underwear that fits the body that was not in the world, has quick-drying properties, and supports cool muscles without defeating body temperature, raising performance even for running shoes, making a difference in rivals It continues to support winning the winning match.
- Could you tell me from the work that is involved in running shoes development first?
Matsubara：My former position was in a different sports brand. To say that if you are telling the maker staff that you are a bit dissatisfied with the spikes you are wearing at the time of the students who are doing 100 m running in the athletics field and that it is better to fix here So, it started to work on shoe development.
- What kind of shoes did you start with?
Matsubara：最初に手掛けたのはランニングシューズと陸上スパイクですね。その後、様々なカテゴリーやトップアスリート向けシューズも担当しました。
When I entered DOM Corporation now, before starting the shoes business yet, I started with baseball development basically in cooperation with the US headquarters.
After that I was in charge of running shoes last for Japan, development of football spikes, for players and so on.
――Have you had any difficulties in developing it?
Matsubara：There were lots of difficulties, but I was glad that you had various experiences on the contrary. The shoes made by competition are also completely different.
- When did you feel happy?
Matsubara：I am happy that players and the general public use Under Armor's shoes. Especially I think that it was good to be involved in development as the top athlete got results using shoes or when he / she heard that an ordinary person finished a marathon using shoes.
- Will you try various things until commercialized?
Matsubara：We will develop test samples and repeat the tests by athletes. Just now I am doing research on soccer spikes that will be deployed next fall and winter at "Iwaki FC" in Japan.
- Do you have spikes for Japanese people?
Matsubara：Of course, there is. We are testing with things for the global market and for the Japanese market. Regarding football, if you are a forward, you really have to pinpoint and get to the ball faster than to run all the timeSince it is not, it will be a thing with a concept close to the spike on the land short distance.
How can I get near 40 km / h and how much fit is required when I get on speed is required not to blur at all. It is instantaneously in line with the ball, and agility is also required. If you get the maximum speed, you will need a tight fit.
But some players have been running for 90 minutes all the time. It is 12 to 15 km in distance. I usually want running shoes if I think about it.
Runnability, cushioning is also natural, but a comfortable fit for a long time is also necessary. Even with the same football, shoes are being developed according to the movement of the player and needs, and depending on the concept, the functions to be installed will change at all. If you handle balls in different ways, grip performance will change as well.
Europa(MEN)
ジェミニ3(MEN)
ベロシティ(MEN)
- Could you tell us the characteristics of the Speed Form series?
Matsubara：Speed form has three representative types of "Europa", "Gemini 3", "Velocity" this time.
Midsole adopts a charged cushion. It has a characteristic that it can achieve optimal cushion control with the best balance at the same time by compatibly achieving conflicting characteristics of shock absorption and rebound.
Stability (stability) is emphasized by the stabilizer inside the heel, in addition to charged cushioning, "Europa" worn by (author) at the previous run event is emphasized.
For example, "europa" if you can prevent your feet from being blurred due to a strong power, etc. in running motion, "ジェミニ3"If you want to kick more directly and get speed," Velocity "and 3 types are deployed with the same speed form.
Speed form derives from the idea that DNA for under armor's gear is focusing on fit.
I am particular about even putting in feet and I am making original ways to make it.
There is no insoles in the europa worn today (author), and there is no seam inside. It encompasses the heel three-dimensionally and has elements similar to women's sports bra, so we apply its structure and process.
vol.2followed by.
http://king-gear.com/articles/449
Under Armor brandHouse Ariake
http://www.underarmour.co.jp/uach/ariake.php
Under armor
http://www.underarmour.co.jp/
