Creators around the world gather in Tokyo! "NIKE AIR MAX REVOLUTION TOKYO" infiltration report ~ Sakanaction Ichiro Yamaguchi and others join ~
A special event "AIR MAX REVOLUTION TOKYO" was held for 3 days only at the Tokyo Ueno · Tokyo National Museum Keio Hall in commemoration of the 30th anniversary of NIKE 's running shoes' Air Max' birthday. Designers and creators around the world, as well as artists, blessed the birth of Air Max from the perspective of music, fashion, video and technology.
Mr. Nishimura
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2017/03/27
It was cold so coldly that it made Spring feel distant even on the day we interviewed on the last day of the event, and it was rainy. Although it can be easily seen from the photograph, apparently, NIKE users, and eventually it seems that the weather is not at all a hindrance to the air max loyers.
Although it is my feeling value to the last, nearly half of the visitors seem to have participated in this event wearing NIKE made shoes. Until so much, the expectation for this event is high, the fans must have participated with a high calorie.
※ AIR MAX LOUNGE: Limited original goods sold.
90年代には社会現象にもなったNIKE「エアマックス」。その革新的ランニングシューズの初代が発売されたのは1987年3月26日。発売開始して以来30年間、様々なモデルが世に送り出されてきたが、「エアマックス」といえば、やはり「エアマックス95」がいわばアイコン的存在だったのが懐かしい記憶である。
At the time of boom it was resold to premier so that the maximum price of about 380,000 yen will be added to the fixed price of 15,000 yen, there were also times when it was hard to obtain the word "Air Max hunting" as it was popular in the streets.
At the same time, the impact is not only in the field of sports but also on various cultures, a historical product that built a generation. The evolution still continues.
At the time of boom it was resold to premier so that the maximum price of about 380,000 yen will be added to the fixed price of 15,000 yen, there were also times when it was hard to obtain the word "Air Max hunting" as it was popular in the streets.
At the same time, the impact is not only in the field of sports but also on various cultures, a historical product that built a generation. The evolution still continues.
To celebrate such a great 30th birthday of Air Max, this event consists of various lounges, expressing Air Max with its own sensibility. Please come and see this "Revolution of AIR".
* AIR MAX GENEALOGY: Represents the garden "Kayama water" in Kyoto. From the first model in 1987 to the latest model released in 2017, it consists of eight models that became key in the history of Air Max.
About 500 shoes used and about 2000 airbags were used, but it was said that they made it in just three weeks from planning decisions.
About 500 shoes used and about 2000 airbags were used, but it was said that they made it in just three weeks from planning decisions.
※ It became a social phenomenon "Air Max 95". The air sol unit is used for the rock of the garden.
※ The latest model "Air Veper Max PLATINUM" also appeared. Official HP boasts a passionate popularity that it sold out from the first day of sale.
* Fashion coordinated exhibition by 17 famous creator group "NF" representing Japan. Air Max is used for all coordination. Mr. Kaoru Uno, a comprehensive martial artist, Mr. Toshiko Nakajima of GINZA editor in chief, Mr. Hiroaki Ochiai of designer, History of Ogi "POGGY" group participated.
※ Produced by Sakanaction · Ichiro Yamaguchi.
※ VOTE FORWARD: collaboration between NIKE designers and top artists of Air Max's loyal people around the world. Designer Naohiko Imano's work was displayed from Japan.
Twelve creators Nike calling "RevolutionAIRs" and a Nike design team collaborated to design AIR MAX of the future and a contest form that allowed vote of one favorite was also done.
The winner was decided as SEAN WOTHERSPOON in Los Angeles.
【Hybrid design of Air Max 97 and Air Max 1, inspired by the vintage NIKE cap of the 1980s. 】
※ AIR MAX BEATMAKER: An interesting attempt to assign unique sound part to Air Max wearing and change its sound depending on the run on the treadmill.
It is possible to wear the latest model "Air Vapor MAX PLATINUM" and you can experience the innovative shoes on the spot where the latest technology was applied. When I actually ran, I felt a lighter, jumping up feeling like a "spring" on the sole of my feet.
※ NF CULTURE LOUNGE: Special talk session by Mr. Ikuro Yamaguchi and top creators.
■ 『AIR MAX REVOLUTION TOKYO』
Schedule: Friday, March 24, 2017 - Sunday, March 26,
Venue: Tokyo National Museum Keio Hall (Ueno Park 13-9, Taito-ku, Tokyo)
開催時間：10:00 – 22:00
Cooperation in coverage／NIKE JAPAN
■Materials, text, photo, Nishimura
