Fusion of sports x art "Athlete exhibition" infiltration report! Participation as Director

The athlete exhibition "Athlete Exhibition" opened on a limited time for the athlete "conceptualizing" from the viewpoint of the design. Mr. Tsuyoshi Osaka, design engineer Mr. Hisato Ogata, researcher / video creator Shunichi Kan to 3 directors, on the day of the opening, the secret of the athlete's physical and mental strength from the design point of view I interviewed the exhibition I saw.

Mr. Nishimura | 2017/02/24

Sports / FeatureArticleContent

21_21 DESIGN SIGHT in Roppongi Midtown · Garden in Tokyo. The opening day was already full of venues with a wide range of customers from children to adults already.

Looking at the overview, "Please feel at ease the athletes' heartbeat".

It is very interesting to try to realize such experienced planning exhibition by gathering engineers, companies, group organizations, artists, etc from the original top athlete like Mr. Suehiro Odori and other video artists . More than 10 companies such as ASICS of sportsmakers and SAP Japan of global IT companies joined the participating companies.

In the past, there have been many exhibitions and events on the theme of fusion of sports and art. In recent years, collaboration planning of Polish brand "UEG" which mixed with sports brand "PUMA" and art & street, and entertainment space "Heineken Star Lounge" where beer brand "Heineken" is a fusion of music, sports and art, And Red Bull Illume worldwide sports photo contest by overseas beverage manufacturer "Red Bull".

However, attempts so far have been made with promotional events led by 1-2 major brand companies, projects doubling as fashion-based new products PR, publications such as magazine feature articles and books, or MoMA (New York Museum of Modern Art) Most of the cases involving some sports related artworks are exhibited at the large-scale art museum which is the representative, and as in this exhibition, engineers, companies, organizations, artists, etc. from the video artists all meet together It is rather rare to do one exhibition.

2017年6月4日（日）まで開催されているので、是非KING GEAR読者には直接足を運んで”生”でその鼓動を体感して頂きたいので、ここでは特に印象的だった展示物の一部をピックアップして紹介したい。

First of all I got an eye out for the Souvenir shop next to the reception. This is a white bag. It is made of volleyball material and it is very light above the apparent one. It is pleasant to the touch, and you can see immediately that it is familiar to the hand. It has good design and it is excellent as functional beauty. Also, there are bags, wallets, pouches made of basketball material in the immediate vicinity.

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In addition, there are T-shirts etc. treated with a fictitious sports brand logo "HURDLER" as fully original goods designed for this exhibition, so that any goods can actually be purchased on the spot It was.

It is a spot where you can experience the world record of athletics with the actual projection video produced based on the movement of the athlete himself, such as long jump, pole vault, 100 m run.

Actually witnessing, it is clear how to know the recorded record, how to use the tremendous physical abilities of every million. It is the ultimate performance exactly demonstrated by the athlete from the extreme condition, but the directing by the image is very fantastic.

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※ Animation: Keijiro Takahashi (programmer), Human body model: Kikuchi Yujo (Artist)

7 items of "Human Body Study" by Photographer Howard Schatz of the United States were exhibited. The physical beauty of an athlete trained with severe training, becomes his art by monochrome photography. From the muscles and blood vessels depicted in real it seems to express physical and mental strength, stubbornness.

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Finally, the display of sports gear which ASICS, Goldwin, Mizuno etc. worked on is also a masterpiece. Although it is indispensable for athletes in competition, it is also an athlete's "body expansion tool". Gear, which is not an exaggeration to say that it is an exaggeration to say that it will affect the time record as a result of the game, is a necessity item for the athlete, it is a life line, and it becomes art through the times.