What is a new hand "RunLink" by keymen and martial arts in the marathon world?
On March 3, 2019, while it was cold raining, the Tokyo Marathon 2019 was held, and the largest number of approximately 38,000 runners ran through the streets of Tokyo. Tokyo marathon has developed into one of the leading events in Japan. A total of more than one million people are said to be gathered, including runners, volunteer participants, spectators on the roadside, and audiences of peripheral events such as EXPO. In the Tokyo marathon, there is a man who has been engaged from the design stage and has been following the process of growth together. It is Mr. Tadaaki Hayano. Why did the Tokyo marathon, which began in 2007, grow into such a big tournament so far? How have you been using the marathon boom over the past few decades? And what is the new movement “JAAF RunLink” that tells us the future marathon world? While currently serving as race director for the Tokyo marathon, he spoke directly with Mr. Hayano, who has held a heavy job as the chief officer of RunLink.
Taisuke Segawa
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2019/03/18
(Hayano) The Tokyo marathon began in 2007 under the strong leadership of Governor Ishihara at that time. Should there be a marathon where citizens and elite are running together, like the New York City marathon, including the city promotion.When I was living abroad, I felt that everyone, including fat people, was running well. The Japanese marathon until then, such as elite athletes who belong to the athletes who aim for the Olympics and players, and so-called elite runners, but not so far, only people who are trying their records as citizen runners can be captured It did not happen. But I think it would be nice to have a more casual style of running.
-However, people who weren't interested in sports suddenly run, so the hurdles are high, right? How did you lower that threshold?
(Hayano) If you are running casually now, has it increased a lot? We started by communicating with women. It is mostly women who lead these stories. At that time, in women's magazines, there was a copy that "running women are beautiful" was used, but we want to create such an atmosphere. I am also involved in the launch of the Kita Aoyama Running Club, a very fashionable group. During the two days of the weekend, I ran in Aoyama or Yoyogi Park on the 1st, sweated, changed clothes, put on makeup cleanly, I proposed a lifestyle of eating lunch and returning, and it was taken up in various magazines Yes. Then, because women like things, running skirts, running while listening to music, and each running style is born.
-At that time, I think it was novel to incorporate running into new lifestyle proposals, but what kind of device did you use to spread that style?
(Hayano) Until then, the people running the marathon are strange stories, but in the notice sheet all 5 people are alone. When I was a student, I was told by physical education teachers and adults that "What are you doing" and "Don't do it" during the school days. Because competition sports are rated on the basis, there are many people who say, "I like sports but I hate because of that coach." So I wanted to change the values of those people. So, I used the idea of "fusion running" to change the way messages are given and the contact points for communication.
-Fusion running. . . Is it?
(Hayano) I think there are reasons for people to run. For example, he loves dogs and becomes a runner while taking a walk on his dog. This fusion running is the idea of "blending your favorite things with running". For example, music and running. Speaking in cosmetics, deodorant or sunscreen. While collaborating with the manufacturer, we launched sports conscious products into the world. Thus, in order to make you think, "Oh, such a way of running might be enough for me," I suggested the reason for running to each person and something to fuse.
-Well, that's why you made a boom while digging up all the actual and potential needs of consumers.
Second partfollowed byhttp://king-gear.com/articles/1035
Interview / text / photo:Yasuyuki Segawa
