What does Akatsuki's participation bring to Verdy? What you need to do to fill the stadium with greenery.

 

Shioda: From now on, it is necessary to work on both axes of increasing the satisfaction of existing fans while increasing the number of new fans, but for that purpose, analysis is necessary first.

I think the game industry is doing more in that regard than any other industry. Analyzing users in detail, when do they become emotional and leave? Or how many days will you become a fan if you use it continuously? We analyze such things in detail for each inflow route.

By using this know-how to analyze the spectators who come to Verdy's game, I think we can take new measures according to each attribute. In order to do this, Akatsuki will send human resources to Verdy to help them both online and offline.

 

Umemoto: Promotion is often compared to water flowing into a bucket. Even if you pour a lot of water into a bucket with a hole in the bottom, it will just spill. And once spilled water is irreversible. In other words, even if you put in a lot of people once, if you are not satisfied, you will not be able to connect to the next one, and it will be difficult to bring back those who have left. So first I will close the hole.

In the game, we analyze how many people who downloaded it will log in tomorrow and the day after tomorrow, how many minutes they will play at one time, and clear the withdrawal factor, that is, an open bucket. I finally hit a commercial when I closed the holes one by one.

If you replace it with soccer, it will be redesigned so that people who come to the stadium will follow whether the next game is coming, and if not, it will be taken as data. On top of that, how can you come to the stadium and find it fun? Furthermore, when I get home, I remember Verdy and think about how to get him to visit again.

For that purpose, it will be necessary to make full use of digital contents such as video distribution on YouTube and information transmission on SNS. It's just like a game, isn't it? In the future, we will utilize the know-how we have in marketing that combines real and digital to Verdy.

 

 

Shioda:yes. How to create a touch point between you and Verdy is very important. Humans are very easy to forget, so it's important to have a great experience when you come and to design communication when you're not at the stadium.

 

Umemoto: It doesn't matter if the audience is a little small at first. It is important that at least that person always come to the stadium. On top of that, let's flush a lot of water and call a lot of people.

Shioda: We would like to have a stadium in the 23rd ward if possible. In fact, I am now participating in an activity to build a stadium in Shibuya.

If you can watch Verdy's games in Shibuya, we would like to provide the best stadium experience to visitors all over the world. Nowadays, examples of smart stadiums are appearing overseas, but we must think about how to connect digital and real with technology.

Akatsuki is investing in various startups, some of which have advanced video technology, so I think it is possible to take advantage of that. Or maybe you can create communication that works with smartphone apps, or take advantage of AR and other new technologies.

Shioda: Diversity is born because people from home and abroad gather, and I think Tokyo is a place that can be a symbol of being able to accept various people and become a hub of the world.

Rather, it would be nice if Verdy's game could take root as a place where anyone could visit according to that concept.

For example, people who have come to Tokyo from rural areas may live with anxiety, and I hope to become a place where they can feel each other that they can stay in Tokyo.

 

Shioda: I like soccer, so I have to start from there, but I would like to focus on other sports as well.

The reason why I like sports is that I can get along with various people. And in Akatsuki, people with high receptiveness are gathered, and there is a soil where various ideas can be accepted. I think that I can make use of it to make friends with people in the traditional sports world and do various things together.

I also think that sports should be regarded as a business once again at this opportunity. Because if you are delivering emotion and value through great content, you should be able to grow your money accordingly. I would like to do monetization in parallel with Verdy's branding.

 

Umemoto: From a long-term perspective, it makes a lot of sense to run a comprehensive community sports club from the perspective of business success. If you limit it to soccer, it will only reach soccer fans. In terms of human resources development, Verdy's wonderful philosophy will only reach those who are involved in soccer.

By expanding it to street sports such as skateboarding and breakdancing in addition to major sports such as soccer, it will lead to the development of active performers, and it may be possible to create athletes who will appear on the stage of the Olympic Games and the world. Hmm. If that happens, we will be able to deliver value to a wider range of people, which is different from the past. Also, if you have more opportunities to come into contact with the Verdy brand on a daily basis, you will have more chances to continue to like it.

 

Alternatively, by doing various competitions as one brand, it will be possible to make proposals across competitions to sponsors. For example, putting a logo on baseball and basketball uniforms as well as soccer.

Once the Verdy brand is established, it will be easier for sponsoring companies to communicate that they support sports consistently, which should lead to marketing as a result, and expandability as a business will be born. increase.

 

Shioda: That's why the core part of "Verdy-ness" is important. We have to clarify what is worthy of being called Verdy.

 

Umemoto: I think that many people think of soccer Verdy as connecting the ball properly from long ago, but I think that it was not important in itself, but that there was some kind of philosophy there. I think it is. I would like to define more such parts and put them into words.

"Likeness" is something that exudes, not something that you make. Verdy has it when it comes to how to express something. This is a great value, isn't it?

I haven't seen it now, but I hope everyone who was an old Verdy fan will come back to feel that "Verdy-ness"!

 

Shioda: I think some Verdy supporters have seen it from a good time, while others have supported the difficult times since being demoted to J2. I am especially grateful to those who have walked with the club during this difficult period.

Because of that support, I think we now have the opportunity to help. Thank you. From now on, we would like to create sports and businesses together with our supporters, and we would like to revive glory by expanding it greatly.

I hear that Verdy supporters have a culture of accepting new fans. I think it's a matter of course and not a matter of course, and maybe it's not just about new people coming in, but we have the soil to accept it, so we can rest assured that we're fans. You can increase it. Let's make Verdy from now on together.

Umemoto: Clubs and supporters envisioning the dreamlike moment of appearing in the FIFA Club World Cup in the next 10 years or so, where a player from a subordinate organization will beat Barcelona with a number of 10. I hope that the sponsors will work together to make Verdy.

And it would be fun if the scrambled intersection in Shibuya was dyed in the green color of Verdy and everyone could give a high five.

Even when I go to Southeast Asia, there are people who wear the Messi uniform of Barcelona.

Verdy wants to make the club as popular as wearing that green uniform no matter where he goes in the world, and I think it has the potential, so I will create it with everyone involved in the future. I want to go.

<Sentence / Photo = Daiki Mori>