The challenge of IT companies supporting the sports world from the bottom vol.1 "We had a business specializing in experiential service industry, and happened to have sports in it"
In recent years, top sports efforts that introduced the latest technology such as artificial intelligence and big data are attracting attention. In such circumstances, there are companies that continue to support the sports world from the bottom using the information technology. People Software Co., Ltd. Which corporate culture has people corporate culture that is committed to expanding the base of sports while making full use of system development expertise cultivated over many years and what kind of philosophy is involved in sports business? President Tomohiro Kogure, the founder of the company, and Vice President Akira Yokomichi who takes charge of the project as the general manager of the site.
Taisuke Segawa
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2017/12/13
People software seems to be actively engaged in sports business, but please tell me about your involvement with sports.
（KigureIt has been quite a while since the word CRM (Customer Relationship Management) has come to be used in the sports world, but sports are not only for those who compete, but for customers who always come to see the competition. There is
And if you are a professional, money will be raised against the act of watching. Therefore, the athlete must always think about satisfying the customer.
IT power has become necessary in the way how to raise its satisfaction level. Originally, we were developing systems with functions such as members management, customer management, sales management for general enterprises, so that know-how could also be used in the sports world.
Also, as my son was doing futsal, there was a feeling that I had to cheer a bit to make futsal a bit more major sports. Nonetheless, I can not do futsal 's coach.
So it is a direct opportunity to provide CRM mechanism to the futsal world and start involving with the feeling that we can support even a bit.
■ Your son is Kenichiro Kogure (Director Shureika Osaka), is not it? As for that story to inquire later in detail, please let us first inquire about the business of People Software.
Specifically, CRM in futsalWhat kind of mechanism is it?
（Kigure) We mainly provide the system "VLCM" which packages functions such as members management and reservation management for futsal facilities.
Customers for futsal facilities are general futsal players. We will accumulate attribute data such as address, age and gender when such a player used the facility, analyze it based on it, and get to know the characteristics of the player and support to get customers' measures It is a system.
Because it provides point service and mail guide function, futsal facility is to be able to turn PDCA cycle for customer acquisition purpose.
■ I think there are conflicting systems, but among them, CRM of People SoftwarePlease tell me the characteristics of.
（Kigure) "VLCM" has spread to the point that it can be regarded as one of the top market share in the industry. Since the system of other companies is a simple system only of the reservation system, I think that there is ease of use, while "VLCM" is a reservation system with CRM · member management only to the last.
It is a feature that it has features such as sending e-mails and giving points for each member's attributes, how many years they have been members.
In particular, in the case of a futsal facility operated by a large company, there are many places where it is desired to properly turn the PDCA cycle and operate, so there are many cases where we adopt our system.
In other words, it is uri of "VLCM" that it is a system for properly managing members and continuing to operate the facilities for a long time.
Of course, there is an opinion in the company that it would be better to specialize only for reservations and increase the number of introductions with a simpler mechanism, but after all the facility will prosper for a long time. Since we want you to have them, we have a policy that you cannot remove the member management and CRM.
■ If the futsal facility has performed easy operation, if it collapses without continuing for a long time, it is also a big minus in spreading the game.
I can feel sympathy for the attitude to firmly consider the prosperity of facilities and provide a mechanism. Your company CRMHow is the know-how of not only futsal but also other sports used?
（Sideways)Yes. It also leads to the outsourced development of various sports organizations such as soccer and basketball. Basically, the idea and know-how of CRM is basketball, volleyball, futsal, it can be used in common regardless of the competition characteristics, so I made such a function versatile and made it a platform. Was good.
I think that sports jobs have sides that are hard to become business. I think it would be difficult if I do not have an understanding of sports in order to work on a continuous basis, but how do you feel?
（Kigure) Originally, we were making a manufacturing system. However, in Japan's manufacturing industry, most of it has been steered to overseas production.
While Japanese companies are setting up overseas production bases, when I think about what industries will remain in Japan in the future, I am saying "experiential service business", but I think that culture, health, I think that it is such a service that you actually go there and like to travel, experience and enjoy it.
That's why I'm not the only one specializing in sports. In fact, we're making systems for museums and factory tours.
You can buy as many goods as you want on the EC, but the experience is something you can only get by going there, so it won't die out quickly. In fact, about 70% of Japan's GDP is in the service industry, and 30% to 40% of it is hands-on. I think that field will continue to grow.
And, if it says what IT equipment is necessary for the experiential service industry, it is still a smartphone now. In the service industry, there are aspects that are difficult to introduce like robots, so rationalization of IT does not progress as you want.
But, if you have a smartphone, since all the customers have it, the service provider side is also easy to approach smartphones. In the experience-based service industry, smartphone applications are considered important when smartphones come into contact with customers, we have been developing systems specialized for smartphones for four to five years.
As many times as possible, we are not conscious of being specialized in sports.
To be correct, it means that we specialize in the experience-based service industry, and that sports happened to be in it. Certainly, it is quite difficult to develop a large-scale system only with sports, but we were able to find a common item in other field systems and make it a general-purpose system. It was good that I could use that know-how.
■ I see. I understand well the curriculum that has been able to continuously engage in the sports business. Then, please let me know about the futsal world. Anything, President Kogure heard that it is a walking dictionary in the futsal world · · ·.
Continue to Episode 2http://king-gear.com/articles/622
（KigureIt has been quite a while since the word CRM (Customer Relationship Management) has come to be used in the sports world, but sports are not only for those who compete, but for customers who always come to see the competition. There is
And if you are a professional, money will be raised against the act of watching. Therefore, the athlete must always think about satisfying the customer.
IT power has become necessary in the way how to raise its satisfaction level. Originally, we were developing systems with functions such as members management, customer management, sales management for general enterprises, so that know-how could also be used in the sports world.
Also, as my son was doing futsal, there was a feeling that I had to cheer a bit to make futsal a bit more major sports. Nonetheless, I can not do futsal 's coach.
So it is a direct opportunity to provide CRM mechanism to the futsal world and start involving with the feeling that we can support even a bit.
■ Your son is Kenichiro Kogure (Director Shureika Osaka), is not it? As for that story to inquire later in detail, please let us first inquire about the business of People Software.
Specifically, CRM in futsalWhat kind of mechanism is it?
（Kigure) We mainly provide the system "VLCM" which packages functions such as members management and reservation management for futsal facilities.
Customers for futsal facilities are general futsal players. We will accumulate attribute data such as address, age and gender when such a player used the facility, analyze it based on it, and get to know the characteristics of the player and support to get customers' measures It is a system.
Because it provides point service and mail guide function, futsal facility is to be able to turn PDCA cycle for customer acquisition purpose.
■ I think there are conflicting systems, but among them, CRM of People SoftwarePlease tell me the characteristics of.
（Kigure) "VLCM" has spread to the point that it can be regarded as one of the top market share in the industry. Since the system of other companies is a simple system only of the reservation system, I think that there is ease of use, while "VLCM" is a reservation system with CRM · member management only to the last.
It is a feature that it has features such as sending e-mails and giving points for each member's attributes, how many years they have been members.
In particular, in the case of a futsal facility operated by a large company, there are many places where it is desired to properly turn the PDCA cycle and operate, so there are many cases where we adopt our system.
In other words, it is uri of "VLCM" that it is a system for properly managing members and continuing to operate the facilities for a long time.
Of course, there is an opinion in the company that it would be better to specialize only for reservations and increase the number of introductions with a simpler mechanism, but after all the facility will prosper for a long time. Since we want you to have them, we have a policy that you cannot remove the member management and CRM.
■ If the futsal facility has performed easy operation, if it collapses without continuing for a long time, it is also a big minus in spreading the game.
I can feel sympathy for the attitude to firmly consider the prosperity of facilities and provide a mechanism. Your company CRMHow is the know-how of not only futsal but also other sports used?
（Sideways)Yes. It also leads to the outsourced development of various sports organizations such as soccer and basketball. Basically, the idea and know-how of CRM is basketball, volleyball, futsal, it can be used in common regardless of the competition characteristics, so I made such a function versatile and made it a platform. Was good.
I think that sports jobs have sides that are hard to become business. I think it would be difficult if I do not have an understanding of sports in order to work on a continuous basis, but how do you feel?
（Kigure) Originally, we were making a manufacturing system. However, in Japan's manufacturing industry, most of it has been steered to overseas production.
While Japanese companies are setting up overseas production bases, when I think about what industries will remain in Japan in the future, I am saying "experiential service business", but I think that culture, health, I think that it is such a service that you actually go there and like to travel, experience and enjoy it.
That's why I'm not the only one specializing in sports. In fact, we're making systems for museums and factory tours.
You can buy as many goods as you want on the EC, but the experience is something you can only get by going there, so it won't die out quickly. In fact, about 70% of Japan's GDP is in the service industry, and 30% to 40% of it is hands-on. I think that field will continue to grow.
And, if it says what IT equipment is necessary for the experiential service industry, it is still a smartphone now. In the service industry, there are aspects that are difficult to introduce like robots, so rationalization of IT does not progress as you want.
But, if you have a smartphone, since all the customers have it, the service provider side is also easy to approach smartphones. In the experience-based service industry, smartphone applications are considered important when smartphones come into contact with customers, we have been developing systems specialized for smartphones for four to five years.
As many times as possible, we are not conscious of being specialized in sports.
To be correct, it means that we specialize in the experience-based service industry, and that sports happened to be in it. Certainly, it is quite difficult to develop a large-scale system only with sports, but we were able to find a common item in other field systems and make it a general-purpose system. It was good that I could use that know-how.
■ I see. I understand well the curriculum that has been able to continuously engage in the sports business. Then, please let me know about the futsal world. Anything, President Kogure heard that it is a walking dictionary in the futsal world · · ·.
Continue to Episode 2http://king-gear.com/articles/622
