PUMA HISTORY
Founder of PUMA, Rudolf Dasler founded the "Dusler Brothers Commercial" and brought gold to many athletes by providing shoes that were suitable for athletes. We will introduce the history of PUMA spike that Pele, Klife, Maradona loved.
KING GEAR Editorial Department
|
2016/05/18
In 1924, Rudolf Dassler and his younger brother Adolf founded the "Dassler Brothers Company" in Herzogenaurach near Nuremberg. When embarking on the development of full-scale athlete shoes, many German Alice athletes wore Dassler spikes at the Amsterdam Olympics four years later. Furthermore, at the 1936 Berlin Olympics, athletes from various countries wearing Dassler products set seven gold medals and five bronze medals, as well as two new world records and five tournament records, and the Dassler brothers' name roared in the sports world. It became.
In 1948, Rudolf split up with his younger brother Rudolf due to disagreement and established "Rudolf Dassler Shoe Factory". The original brand name was "Ruda", but soon Puma was used as the logo mark and the company name was changed to "Puma". In the same year, Puma announced the first soccer spike "Atom".
PUMA led by Rudolph was advanced. In 1922 he was leading West Germany at that time
With the cooperation of Sepp Herberger and others, we succeeded in developing the world's first soccer spike "Super Atom" with a threaded stud.
In 1955, although it was a prototype, he produced a white-collar "White Predator Prototype" with innumerable protrusions on the upper part. The idea of covering the upper with protrusions to improve the control of the ball conveys the advancedness of PUMA at that time.
King's Gear - Spikes loved by successive kings -
1966 Soccer World Cup England Tournament. North Korea played a feat to defeat Italy in the first league (1-0), and the Italian national team, who lost the league match, was thrown a tomato in their home country. It was Portugal's absolute ace Eusebio that put an end to North Korea's breakthrough in such a turbulent tournament. In the quarter-finals, Portugal allowed DPR Korea to lead by 3 points until the middle of the first half, but Eusebio made a big comeback with 4 consecutive goals. After that, he added one point and won a come-from-behind victory 5-3.
Euseobio recorded 9 goals in the competition. A famous item "Puma King" was shining at its feet.
70 years Mexico World Cup. King Pele, who reigned as the ace of Seleção, chose the new "Puma King" made of kangaroo leather. Brazil, who broke through the first league with three consecutive victories, defeated Peru in the quarterfinals (4-2) and defeated Uruguay in the semifinals (3-1). In the final, he surpassed Italy's Catenaccio in spectacular football and 4-1 to the top for the third time.Pele cited the fourth goal of the tournament in this game, which was the 100th goal of the World Cup in Brazil. People around the world marveled at the phenomenal speed and acrobatic ideas of Pele and at the same time saw Puma's symbol form stripes through color television.
The honeymoon of Puma continued with the "King" who represents the era. The German World Cup four years after the Mexican Games. The competition MVP was chosen by the Netherlands representative FW Johann Klife who wore PUMAKING.At the time, the Netherlands delegate had adopted the uniform of Adidas, but because Cluff was contracting with Puma, it appeared in a custom-made uniform that changed the three lines drawn on the uniform into two lines and gathered the topic.
Developed for the Japanese national team to participate in the World Cup Mexico tournament in 1985A famous item "Paramehiko" which was later loved by many players was born.
The absolute ace of Argentina, Diego Maradona, went to the legendary area at the World Cup finals held the following year. "No six people" in quarter-finals England, winning Argentina the second time since 1978, winning the event MVP. These feats that shine in football history were brought on by the king of the era when Puma King was wearing.
New century and Puma
12 of the 32 participating teams wore PUMA, Germany 's World Cup 2006 in 2006 that became the biggest team supplier of the tournament. The first time in Puma history the support team (Italy) won the World Cup. It also became a tournament that PuMa's football business will leave, including the 200 gram football spike "Speed Boots V 1.06", which was the lightest in the world, then appeared at the same event.
In athletics, Usain Bolt, who wore Puma's "Complete Theseus 2" at the 2008 Beijing Olympics, set a world record (at that time) of 9.69 seconds at 100 meters. In addition, he achieved a feat of breaking three world records in one tournament, with 19 seconds 30 at 200 meters and 37 seconds 10 at the 4x100 meters relay that participated as the final runner.
In 2014, "Evo Power" appeared as "the most powerful soccer spike in Puma history". The product, which realizes a natural kick with bare feet and enhances the power and accuracy when kicking, has gained widespread support.
