"Ikemen Goreiro" Kiyoshi Ooi interview in the F league circle Vol.3 ~ Brand strategy in the football world, depicted as an exclusive model of the GiViC ~
Futsal has been captivating many enthusiasts as a do sports in the recent football boom. From the improvement of the competition level at the top level, popularization at the citizen level has progressed, including the increase of university futsal circle, individual participation type "monkey". Along with its popularity, attention brands such as shoes and wear are increasing as one "fashion" attracted attention. Sugimi FUGADOR Sumida · Seiya Oiowa at the end I heard about the characteristics of GAViC (Gabic) which is used as a contract player and also as a model from its sweet mask and future prospects as a football brand.
Principal Sato
|
2017/10/27
<Interview 1st is here>
<Interview 2nd is this place>
- Seike is also active as a model of GAViC, when have you been done from around?
Seike: I've been letting you do it from the beginning when the 2012 GAViC brand launched。
Image Source: From GAViC (https://gavic.jp/）
※ Qiya players on the left
- Are you engaged in product development?
Seike: I am an advisory standing position. Actually trying on it, I will advise a little, "This fabric is growing too much" or "This is a bit weak".
It is not only a model, it is participating as a product monitor, is not it?
Seike:Yes. Personally, there is fun to wear the latest shoes that have not been sold yet (laugh).
Also, it incorporates opinions from contracted players of GAViC. Have them send me the photos of the place I want you to fix.
However, I want to increase the number of contracted players a little more. I have not contracted with any manufacturer yet, or have the players interested in GAViC try to wear it.
I am making a trend that connects it to a contract there from now.
As the number of competitors increases, the value and reliability as a brand increases, so I think that we can contract not only with the F - Leager but also with the J - Leaguer.
- If the players can create a virtuous cycle of recommending GAViC to other athletes, more patrons are likely to increase!
Seike: Since I have some players in charge, I would like to gradually expand from that tie.
- As a model, I think that it is worn variously other than shoes, such as wear, but I would like you to tell me if there are features or features you'd like to recommend.
Seike: Recently the girls are designing GAViC, but I think that I am doing a model when I am getting more pretty items. So I want you to wear not only men but also women.
- GAViC generally has a brand image that is more fashionable and fashionable than a football brand.
Seike: It is nice to personally have such an image.
However, because I do not see many people wearing GAViC at the futsal site, I would like to spread it a little more as a football brand.
I would like to keep pushing both the wear and the shoes strongly in the future, so that one person in the futsal venue can recognize as much as using GAViC's products.
- Seike player's position is Goreiro (GK), but is there a GAViC keeper glove?
Seike: Futsal exclusive keeper gloves are finally ready for sale next year.
Because, as a futsal culture in Japan in recent years, the number of players who play without gloves has been increasing, so I had to delay hands on product development by all means.
In the past, it was common to use a half finger where the tip of the finger is broken, but the number of people who attach gloves also decreases steadily. There are many players whose bare hands are the main.
I do not know when that has happened since (laugh).
- Was the Seika player himself wearing a glove?
Seike: I was not wearing it either. At first it was uncomfortable but ...
But, again, if it is bare hands, the possibility of thrusting fingers will increase and the one who attached more than anything is easy to catch the ball. So I think that gloves have never been better.
- In addition, if you play an active part with your own gloves in the future, it will also be a product promotion.
Seike:I agree. Right now I am playing with not only practice but also gloves in the games, but I personally think that I would like to make a glove boom.
If it is their own product PR can also be done so it is a pair of birds with one stone, so I would like to permeate even a little bit to the Japanese futsal world like GAViC.
Information on Fugador Sumida to which Seiyo Ooi belongs from is from here banner
Shoes information of GAViC worn by Oiwa Oiwa from this banner
<Interview 2nd is this place>
- Seike is also active as a model of GAViC, when have you been done from around?
Seike: I've been letting you do it from the beginning when the 2012 GAViC brand launched。
Image Source: From GAViC (https://gavic.jp/）
※ Qiya players on the left
- Are you engaged in product development?
Seike: I am an advisory standing position. Actually trying on it, I will advise a little, "This fabric is growing too much" or "This is a bit weak".
It is not only a model, it is participating as a product monitor, is not it?
Seike:Yes. Personally, there is fun to wear the latest shoes that have not been sold yet (laugh).
Also, it incorporates opinions from contracted players of GAViC. Have them send me the photos of the place I want you to fix.
However, I want to increase the number of contracted players a little more. I have not contracted with any manufacturer yet, or have the players interested in GAViC try to wear it.
I am making a trend that connects it to a contract there from now.
As the number of competitors increases, the value and reliability as a brand increases, so I think that we can contract not only with the F - Leager but also with the J - Leaguer.
- If the players can create a virtuous cycle of recommending GAViC to other athletes, more patrons are likely to increase!
Seike: Since I have some players in charge, I would like to gradually expand from that tie.
- As a model, I think that it is worn variously other than shoes, such as wear, but I would like you to tell me if there are features or features you'd like to recommend.
Seike: Recently the girls are designing GAViC, but I think that I am doing a model when I am getting more pretty items. So I want you to wear not only men but also women.
- GAViC generally has a brand image that is more fashionable and fashionable than a football brand.
Seike: It is nice to personally have such an image.
However, because I do not see many people wearing GAViC at the futsal site, I would like to spread it a little more as a football brand.
I would like to keep pushing both the wear and the shoes strongly in the future, so that one person in the futsal venue can recognize as much as using GAViC's products.
- Seike player's position is Goreiro (GK), but is there a GAViC keeper glove?
Seike: Futsal exclusive keeper gloves are finally ready for sale next year.
Because, as a futsal culture in Japan in recent years, the number of players who play without gloves has been increasing, so I had to delay hands on product development by all means.
In the past, it was common to use a half finger where the tip of the finger is broken, but the number of people who attach gloves also decreases steadily. There are many players whose bare hands are the main.
I do not know when that has happened since (laugh).
- Was the Seika player himself wearing a glove?
Seike: I was not wearing it either. At first it was uncomfortable but ...
But, again, if it is bare hands, the possibility of thrusting fingers will increase and the one who attached more than anything is easy to catch the ball. So I think that gloves have never been better.
- In addition, if you play an active part with your own gloves in the future, it will also be a product promotion.
Seike:I agree. Right now I am playing with not only practice but also gloves in the games, but I personally think that I would like to make a glove boom.
If it is their own product PR can also be done so it is a pair of birds with one stone, so I would like to permeate even a little bit to the Japanese futsal world like GAViC.
Information on Fugador Sumida to which Seiyo Ooi belongs from is from here banner
Shoes information of GAViC worn by Oiwa Oiwa from this banner
