"Nicoando buyer talks about" New Balance × Nicoand "bespoke sneaker 's" commitment "
Regarding bespoke sneakers "Pro coat" jointly developed by New Balance Japan (New Balance Japan Co., Ltd.) and Nicoand (Operation: Adestoria Co., Ltd.), we taught about advertiser · Nicoand buyer Kenji Sato about "something" of this sneaker .
Hidemi Sakuma
|
2017/10/16
＜"New Balance × Nicoand" Run and walk while enjoying Harajuku premium!＞
――ニューバランスさんとニコアンドさんとの別注商品が3点あるのですね。
Sato：ニューバランスさんと10年程の長いお付き合いの中で、昨年2016年から共同開発をしてきました。昨年にも、今回のスニーカーのモデルと同じ形の「プロコート」を出させていただき、今年はプロコート以外にウィメンズのアパレルも2I ordered points separately.
――「プロコート」の特徴を教えていただけますか。
Sato: Although there are some features, it is the point that I chose sneakers "Pro coat" of Vulcanized method which is rare in New Balance first.
クラシックで1970年代～80年代のいわゆるコートタイプのスニーカーです。昨年から双方で打ち合わせを重ねて、ニコアンドに1I chose the matching model.
As a brand concept "style editorial brand", I thought that a simple sneaker wearing a daily more like this would match the styling, based on this.
――カラーリングについて教えていただけますか。
Sato：今回は黒で、素材はツイルとなります。これが10As the season feeling of the moon and the model of the white base last year, I made a different color this year and make a new proposal to the customer. I ordered bespoke with twill material with a three-dimensional effect.
Also, in Inline of New Balance Basically, there are many items based on white and navy, and there is a sense of limitedness and there is a special feeling that this black is not present.
――ソールは白となっていますね。
Sato: White of Saul is also the original color of Nicoand only not New Balance. New Balance has pure white and creepy off-white, but it will be the color of snow white located in between.
- Do you have any other "commitment"?
Sato: As a "style editorial brand", I'm wearing daily to conscious of the town youth with various scenes, so that I apply water repellent processing to the upper cotton canvas material. This is also a function not existing in Professional Court where New Balance is put at shop front.
Heel patch and brand logo "N"As a reflector material of black, riding a bicycle at night in urban areas, even when walking, it fully reflects on light. I choose the color that is familiar to the upper material and make full use of New Balance 's features.
- Are you going to develop jointly in the future?
Sato:I agree. We are also working with other manufacturers, but global sports brands like New Balance are also putting great emphasis on fashion, and it would be wonderful if we could make new and interesting proposals to our customers on a regular basis Is not it?
- Also, your sports initiatives are wonderful.
Sato:Thank you. Sometimes the company employs flex, and activities are thriving. There are a lot of people who play sports such as baseball, soccer, futsal, basketball, golf, yoga, running, bicycle, etc., mainly by members of Nicoand.
――佐藤さんの趣味は何となりますか。
Sato：僕は、ブラックバスのフィッシングを25I am doing it near the year. I am going fishing also to Lake Biwa. The location is the best, it's shallow in Hubei, fishing while entering with a headlight attached at night.
――スポーツはやりますか。
Sato：小学生の時からプールに通っていて、2，3年前から何かやりたいと思って再び泳ぐようになりましたね。週に1I am swimming and I am part of my life.
――健全ですね。
Sato：物凄く健全だと思います。プール以外にも、グルテンフリー、サウナも好きで週3回も入ります。全て釣りのためでありますけど(Lol)。
Both work and play are healthy, I want to continue building the body forever. In the event with New Balance of the other day I was able to run sweating happily.
――2020年の東京オリンピック・パラリンピックで、楽しみにしているスポーツはありますか。
SatoIs it my favorite swimming? Japanese players are active recently and I am really looking forward to it.
スポーツは、生活と心を豊かにしてくれますし、2020It will rise towards the year, do not you think? I feel the sense of air and era that everyone emphasizes the Tokyo Olympic Games.
今後もニコアンドでは、様々なファッションブランドやスポーツブランドとコラボレーションしていくので、楽しみにしていてください。 ()
New Balance Japan
http://shop.newbalance.jp/shop/
Nicoand
http://www.nikoand.jp/
Advertising Corporation
http://www.adastria.co.jp/
Coverage for coverage / Adestore Corporation
Interview photograph / Hidemi Sakuma
――ニューバランスさんとニコアンドさんとの別注商品が3点あるのですね。
Sato：ニューバランスさんと10年程の長いお付き合いの中で、昨年2016年から共同開発をしてきました。昨年にも、今回のスニーカーのモデルと同じ形の「プロコート」を出させていただき、今年はプロコート以外にウィメンズのアパレルも2I ordered points separately.
――「プロコート」の特徴を教えていただけますか。
Sato: Although there are some features, it is the point that I chose sneakers "Pro coat" of Vulcanized method which is rare in New Balance first.
クラシックで1970年代～80年代のいわゆるコートタイプのスニーカーです。昨年から双方で打ち合わせを重ねて、ニコアンドに1I chose the matching model.
As a brand concept "style editorial brand", I thought that a simple sneaker wearing a daily more like this would match the styling, based on this.
――カラーリングについて教えていただけますか。
Sato：今回は黒で、素材はツイルとなります。これが10As the season feeling of the moon and the model of the white base last year, I made a different color this year and make a new proposal to the customer. I ordered bespoke with twill material with a three-dimensional effect.
Also, in Inline of New Balance Basically, there are many items based on white and navy, and there is a sense of limitedness and there is a special feeling that this black is not present.
――ソールは白となっていますね。
Sato: White of Saul is also the original color of Nicoand only not New Balance. New Balance has pure white and creepy off-white, but it will be the color of snow white located in between.
- Do you have any other "commitment"?
Sato: As a "style editorial brand", I'm wearing daily to conscious of the town youth with various scenes, so that I apply water repellent processing to the upper cotton canvas material. This is also a function not existing in Professional Court where New Balance is put at shop front.
Heel patch and brand logo "N"As a reflector material of black, riding a bicycle at night in urban areas, even when walking, it fully reflects on light. I choose the color that is familiar to the upper material and make full use of New Balance 's features.
- Are you going to develop jointly in the future?
Sato:I agree. We are also working with other manufacturers, but global sports brands like New Balance are also putting great emphasis on fashion, and it would be wonderful if we could make new and interesting proposals to our customers on a regular basis Is not it?
- Also, your sports initiatives are wonderful.
Sato:Thank you. Sometimes the company employs flex, and activities are thriving. There are a lot of people who play sports such as baseball, soccer, futsal, basketball, golf, yoga, running, bicycle, etc., mainly by members of Nicoand.
――佐藤さんの趣味は何となりますか。
Sato：僕は、ブラックバスのフィッシングを25I am doing it near the year. I am going fishing also to Lake Biwa. The location is the best, it's shallow in Hubei, fishing while entering with a headlight attached at night.
――スポーツはやりますか。
Sato：小学生の時からプールに通っていて、2，3年前から何かやりたいと思って再び泳ぐようになりましたね。週に1I am swimming and I am part of my life.
――健全ですね。
Sato：物凄く健全だと思います。プール以外にも、グルテンフリー、サウナも好きで週3回も入ります。全て釣りのためでありますけど(Lol)。
Both work and play are healthy, I want to continue building the body forever. In the event with New Balance of the other day I was able to run sweating happily.
――2020年の東京オリンピック・パラリンピックで、楽しみにしているスポーツはありますか。
SatoIs it my favorite swimming? Japanese players are active recently and I am really looking forward to it.
スポーツは、生活と心を豊かにしてくれますし、2020It will rise towards the year, do not you think? I feel the sense of air and era that everyone emphasizes the Tokyo Olympic Games.
今後もニコアンドでは、様々なファッションブランドやスポーツブランドとコラボレーションしていくので、楽しみにしていてください。 ()
New Balance Japan
http://shop.newbalance.jp/shop/
Nicoand
http://www.nikoand.jp/
Advertising Corporation
http://www.adastria.co.jp/
Coverage for coverage / Adestore Corporation
Interview photograph / Hidemi Sakuma
