"Adidas" football · brand floor soccer shop KAMO Harajuku store 3F open! ~ Football Holy Land Drawn by Adidas Representative ~
On October 5, 2017, "Adidas Football Soccer Shop KAMO Harajuku Store" (3rd floor of Kamo Harajuku Building, 1-14-35 Jingumae, Shibuya-ku, Tokyo) was opened. Therefore, we asked Mr. Ken Yamamoto (image right) and Mr. Tetsuya Fujinami (left), who are in charge of Adidas Japan Co., Ltd. (Representative Director: Paul Hardisty), to talk about their future prospects.
Hidemi Sakuma
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2017/10/12
<"Adidas" Football · Brand Floor opens at 3rd floor of football shop KAMO Harajuku! >
Ken Yamamoto
Adidas Japan Co., Ltd. Adidas Marketing Business Division
Football Business Unit Director
――What are your thoughts on the birth of an Adidas football floor in Harajuku?
Yamamoto: Although the National Stadium is currently under construction, as seen from the excitement of the Japan national football team, there are so many enthusiastic fans in the Harajuku and Shibuya areas, so where football sacred places are in the Harajuku and Shibuya areas I first got a lot of attention.
After all, considering that we have to build culture from there, among the Harajuku, a historic Kamo-sama's Harajuku store, which has a very strong presence in the midst and has launched the largest specialty store in Japan, I want to transmit information.
――There are many types of spikes.
Yamamoto: Players are diversified and pure 11When considering the place that it is not only the needs of human football, it is up to the completion of such a lineup.
We have launched its franchise against the places we ask for.
"Copa" which is paying attention to the point of popular popular natural leather will be for players pursuing leather values.
"Ace" which emphasizes ball control which carried a processing which is equipped with a new tekkonoshi called prime knit, stops the ball tightly, gives a repulsive force at the place to kick, and increases the spin amount when applying a curve
"X" for players who emphasize vertical speed focusing on light weight and feet fitting feeling
"Nemesis" that responded to the agility needs such as a quick turn by a twist of the out sole, and an excellent hold feel firmly solidified the feet with hints of the bandage
In addition, the rollout of various color needs and the outsole part, as the needs of the product in the first place, 11humanized spikes, 5Some customers want to bring on-pitch futsal, and even their trends to the city, so we will develop a street for that.
Mr. Tetsuya Fujinami
Adidas Japan Co., Ltd. Group Adidas Headquarters
Brand Activation / Trade Marketing
Assistant Manager
――The interior of the store is wonderful.
Fujimori: The concept itself is the back side of the stadium, the road leading to the locker room, etc., and the heavy machinery and lights are imported.
Because it is behind the stadium, when I saw the town as a field in the place of concrete without striking, it was created that the player made images like going out to the pitch from here.
――It seems that you are enjoying the excitement before watching the game.
YamamotoIt is a feeling that enhances feelings for the game. I think that it will be understood if you see the fitting room. Because it sticks pretty much.
Fujimori: It is a fitting room that imagined a locker room.
――How do you devised the display of products?
Fujimori: Well, on the foot and ball specialty floor, what kind of products will be developed, and where shoes and apparel will be shown clearly?It is the purpose of the number, and I am thinking how to make them appear attractive in the limited space.
To make the footwear look deeper from the main aisle, I am making a sense of depth with a little angle. After you have visited us, I'm thinking about conducting wires around the store and looking at the apparel.
Yamamoto: For all-players, it is definitely becoming "footwear" when it comes to what "Gear" is like King Gear. When there was a sticking commodity everyone there, we decided to arrange it in the back so that we can give an impact at the footwear corner at first sight so that we can select at a glance.
On the other hand, it is becoming more important for the apparel company to secure a space that allows you to wear the upper and lower sides firmly after you have chosen to make it easier to coordinate. Some of the items you have seen on the floor here are also on other floors, so I think that such migration is also a key.
――The presence of the Craftsman Center is also significant.
Yamamoto: A service that can meet the various needs of customers who want to stretch the leather or outsole even a little, modify customization, repair where they want to use their favorite spikes for many years, or add their name to stand out. We are expanding. ()
Harajuku, the mecca of football, is hot!
Adidas football soccer shop KAMO Harajuku store
http://www.sskamo.co.jp/company/store/harajuku.html
1 - chome Jingumae 1 - chome Shibuya - ku, Tokyo Kamo Harajuku building3F
TEL：03-3478-5350
Coverage for coverage / Adidas Japan football shopYOUHarajuku store
Photo offer / Adidas Japan
Interview photo / Hidemi Sakuma
Ken Yamamoto
Adidas Japan Co., Ltd. Adidas Marketing Business Division
Football Business Unit Director
――What are your thoughts on the birth of an Adidas football floor in Harajuku?
Yamamoto: Although the National Stadium is currently under construction, as seen from the excitement of the Japan national football team, there are so many enthusiastic fans in the Harajuku and Shibuya areas, so where football sacred places are in the Harajuku and Shibuya areas I first got a lot of attention.
After all, considering that we have to build culture from there, among the Harajuku, a historic Kamo-sama's Harajuku store, which has a very strong presence in the midst and has launched the largest specialty store in Japan, I want to transmit information.
――There are many types of spikes.
Yamamoto: Players are diversified and pure 11When considering the place that it is not only the needs of human football, it is up to the completion of such a lineup.
We have launched its franchise against the places we ask for.
"Copa" which is paying attention to the point of popular popular natural leather will be for players pursuing leather values.
"Ace" which emphasizes ball control which carried a processing which is equipped with a new tekkonoshi called prime knit, stops the ball tightly, gives a repulsive force at the place to kick, and increases the spin amount when applying a curve
"X" for players who emphasize vertical speed focusing on light weight and feet fitting feeling
"Nemesis" that responded to the agility needs such as a quick turn by a twist of the out sole, and an excellent hold feel firmly solidified the feet with hints of the bandage
In addition, the rollout of various color needs and the outsole part, as the needs of the product in the first place, 11humanized spikes, 5Some customers want to bring on-pitch futsal, and even their trends to the city, so we will develop a street for that.
Mr. Tetsuya Fujinami
Adidas Japan Co., Ltd. Group Adidas Headquarters
Brand Activation / Trade Marketing
Assistant Manager
――The interior of the store is wonderful.
Fujimori: The concept itself is the back side of the stadium, the road leading to the locker room, etc., and the heavy machinery and lights are imported.
Because it is behind the stadium, when I saw the town as a field in the place of concrete without striking, it was created that the player made images like going out to the pitch from here.
――It seems that you are enjoying the excitement before watching the game.
YamamotoIt is a feeling that enhances feelings for the game. I think that it will be understood if you see the fitting room. Because it sticks pretty much.
Fujimori: It is a fitting room that imagined a locker room.
――How do you devised the display of products?
Fujimori: Well, on the foot and ball specialty floor, what kind of products will be developed, and where shoes and apparel will be shown clearly?It is the purpose of the number, and I am thinking how to make them appear attractive in the limited space.
To make the footwear look deeper from the main aisle, I am making a sense of depth with a little angle. After you have visited us, I'm thinking about conducting wires around the store and looking at the apparel.
Yamamoto: For all-players, it is definitely becoming "footwear" when it comes to what "Gear" is like King Gear. When there was a sticking commodity everyone there, we decided to arrange it in the back so that we can give an impact at the footwear corner at first sight so that we can select at a glance.
On the other hand, it is becoming more important for the apparel company to secure a space that allows you to wear the upper and lower sides firmly after you have chosen to make it easier to coordinate. Some of the items you have seen on the floor here are also on other floors, so I think that such migration is also a key.
――The presence of the Craftsman Center is also significant.
Yamamoto: A service that can meet the various needs of customers who want to stretch the leather or outsole even a little, modify customization, repair where they want to use their favorite spikes for many years, or add their name to stand out. We are expanding. ()
Harajuku, the mecca of football, is hot!
Adidas football soccer shop KAMO Harajuku store
http://www.sskamo.co.jp/company/store/harajuku.html
1 - chome Jingumae 1 - chome Shibuya - ku, Tokyo Kamo Harajuku building3F
TEL：03-3478-5350
Coverage for coverage / Adidas Japan football shopYOUHarajuku store
Photo offer / Adidas Japan
Interview photo / Hidemi Sakuma
