"SVOLME" Football Division Sports Brand Theory "To be a representative brand in Japan"
Sports brand "SVOLME" that fused fashion with futsal & soccer wear. Mr. Sasaki (left) and Mr. Shimada (right) in charge of football division talked about the prospects for establishing as a sports brand with an eye on 2018 and beyond.
Hidemi Sakuma
|
2017/09/28
<Football Division talks Football Spike theory vol.1>
<Football Division talks Football Spike theory vol.2>
<Football business talks about futsal shoes theory vol.1>
<Football business talks about futsal shoes theory vol.2>
――Will this be running shoes?
Shimada: It was developing with the concept of running shoes for foot bowlers.
――There is such a thing.
Shimada: The basic structure of the main frame is running shoes, but if it is an ordinary running shoe, it is easy to break around the toe, so we have expanded the adhesion area of the part handling the ball and added strength. Also, it will be a model designed with consciousness of scenes other than footballer's spikes, including supporting parts to accommodate various stepwork.
2012Started selling in 2015Ended in the year (Sweat)。
――That's right.
Shimada: Well, there were various reasons (Lol)。
2018From the year, running shoes to match the apparel, "KELTRE inherited this concept（I will develop a model meaning to kick and run and train, "kicking tray)."
――Can't you buy it even if you want it now?
Sasaki: Although there is no manufacturer stock, I think that it is sold out even at handling stores. At the store we sold it in the same line as Treasures, so we were purchasing together as students who came to buy the spikes could run and train.
Basically, since the target was a student, I kicked the ball a bit when I uploaded it on the concrete side and around the concrete, so there are designs so move SVOLMEI was wearing it as a sneaker.
――I'm really looking forward to next year (laughs).
Shimada:Yes(Lol)。
Sasaki:please(Lol)。
――Are other brands doing it?
Shimada: Yes, there are other makers who mixed Treasure with Ranshu at other makers,KELTRE（Kicking tray) ", we are making original categories.
--Did you get the trademark?
Shimada: Yes, I took it.
――It is fluffy. "KELTRE (kicking tray) "It is a wonderful naming.
Sasaki:thank you. 2018I think that the year will expand greatly.
--The Russian World Cup is approaching.
Sasaki：2018Year is WAs it is also the cup season, while other companies are taking the natural course, we talk about how we can pick up our shoes.
There are truly that there is an apparel, but from now on I feel that it is necessary to become a brand that can be seen only by shoes.
――The momentum of online sales is tremendous right now.
Sasaki: It seems that the pattern to purchase on the net is increasing even though I have not worn it.
--There are people like Spike YOUTUBER.
Sasaki:I agree. Because such information is increasing, I can not think from a long time ago, but I think that the sense of buying a spike without putting in the foot is fresh.
However, in all parts of the country SVOLMEThere are not handling stores but some people can buy only on the net, so I feel that it is necessary to continue sending information on the net.
――It is said that the Internet will evolve further and people and things will be connected more and more, so it should be the same in the sports industry. For example, if you send the data of your foot shape measured by an application such as a smartphone online, I think that the time will come when you will know the shoes that fit in a few seconds.
Sasaki: Then the industry as a whole has changed considerably.
--I think so too. I'm also looking forward to seeing how a store like "FUTABA SOCCER WORLD" will change.
Sasaki：「FUTABAWe are dealing with our shoes.
――You can try on "SVOLME"'s shoes, right? The inside of the store is quite large, and it is said that it aims to be the best in the world.
Sasaki:as its name suggests"SOCCER WORLD」That's why. You will get everything if you go there.
――Is your aspiration for the next year first?
Sasaki: It will be a year of change. 2018In the year, I want to establish as a sports brand, including running and fitness.
First of all, I would like to raise awareness so that I can become the leading brand in Japan. I think that how to develop so that brand value can be increased at dealers can be a future task.
――It's the whole sport, isn't it? From now on, the number of elderly people will increase steadily, and it is said that the population of walking and walking is overwhelmingly large, so I wonder if we will eventually dig into that as well.
Sasaki:I agree. We will also actively enter fields other than football. At the present stage, we will also present junior tress shu, and we will work to strengthen it in conjunction with apparel.
- So it is good to deal with "SVOLME" even though Junior becomes an adult.
Sasaki:Yes. It is there.
--thank you very much. If there is anything else you can't say, please.
Sasaki:Yes(Lol)。
- Mr. Shimada, it became quiet.
Shimada: No, I've already run out (Lol)。
Sasaki："Provide health and happiness through sports."Because of this philosophy, I would like to continue to disseminate information to various sports fields. (Up)
SVOLME
https://www.svolme.net/
<Football Division talks Football Spike theory vol.2>
<Football business talks about futsal shoes theory vol.1>
<Football business talks about futsal shoes theory vol.2>
――Will this be running shoes?
Shimada: It was developing with the concept of running shoes for foot bowlers.
――There is such a thing.
Shimada: The basic structure of the main frame is running shoes, but if it is an ordinary running shoe, it is easy to break around the toe, so we have expanded the adhesion area of the part handling the ball and added strength. Also, it will be a model designed with consciousness of scenes other than footballer's spikes, including supporting parts to accommodate various stepwork.
2012Started selling in 2015Ended in the year (Sweat)。
――That's right.
Shimada: Well, there were various reasons (Lol)。
2018From the year, running shoes to match the apparel, "KELTRE inherited this concept（I will develop a model meaning to kick and run and train, "kicking tray)."
――Can't you buy it even if you want it now?
Sasaki: Although there is no manufacturer stock, I think that it is sold out even at handling stores. At the store we sold it in the same line as Treasures, so we were purchasing together as students who came to buy the spikes could run and train.
Basically, since the target was a student, I kicked the ball a bit when I uploaded it on the concrete side and around the concrete, so there are designs so move SVOLMEI was wearing it as a sneaker.
――I'm really looking forward to next year (laughs).
Shimada:Yes(Lol)。
Sasaki:please(Lol)。
――Are other brands doing it?
Shimada: Yes, there are other makers who mixed Treasure with Ranshu at other makers,KELTRE（Kicking tray) ", we are making original categories.
--Did you get the trademark?
Shimada: Yes, I took it.
――It is fluffy. "KELTRE (kicking tray) "It is a wonderful naming.
Sasaki:thank you. 2018I think that the year will expand greatly.
--The Russian World Cup is approaching.
Sasaki：2018Year is WAs it is also the cup season, while other companies are taking the natural course, we talk about how we can pick up our shoes.
There are truly that there is an apparel, but from now on I feel that it is necessary to become a brand that can be seen only by shoes.
――The momentum of online sales is tremendous right now.
Sasaki: It seems that the pattern to purchase on the net is increasing even though I have not worn it.
--There are people like Spike YOUTUBER.
Sasaki:I agree. Because such information is increasing, I can not think from a long time ago, but I think that the sense of buying a spike without putting in the foot is fresh.
However, in all parts of the country SVOLMEThere are not handling stores but some people can buy only on the net, so I feel that it is necessary to continue sending information on the net.
――It is said that the Internet will evolve further and people and things will be connected more and more, so it should be the same in the sports industry. For example, if you send the data of your foot shape measured by an application such as a smartphone online, I think that the time will come when you will know the shoes that fit in a few seconds.
Sasaki: Then the industry as a whole has changed considerably.
--I think so too. I'm also looking forward to seeing how a store like "FUTABA SOCCER WORLD" will change.
Sasaki：「FUTABAWe are dealing with our shoes.
――You can try on "SVOLME"'s shoes, right? The inside of the store is quite large, and it is said that it aims to be the best in the world.
Sasaki:as its name suggests"SOCCER WORLD」That's why. You will get everything if you go there.
――Is your aspiration for the next year first?
Sasaki: It will be a year of change. 2018In the year, I want to establish as a sports brand, including running and fitness.
First of all, I would like to raise awareness so that I can become the leading brand in Japan. I think that how to develop so that brand value can be increased at dealers can be a future task.
――It's the whole sport, isn't it? From now on, the number of elderly people will increase steadily, and it is said that the population of walking and walking is overwhelmingly large, so I wonder if we will eventually dig into that as well.
Sasaki:I agree. We will also actively enter fields other than football. At the present stage, we will also present junior tress shu, and we will work to strengthen it in conjunction with apparel.
- So it is good to deal with "SVOLME" even though Junior becomes an adult.
Sasaki:Yes. It is there.
--thank you very much. If there is anything else you can't say, please.
Sasaki:Yes(Lol)。
- Mr. Shimada, it became quiet.
Shimada: No, I've already run out (Lol)。
Sasaki："Provide health and happiness through sports."Because of this philosophy, I would like to continue to disseminate information to various sports fields. (Up)
SVOLME
https://www.svolme.net/
