【NIKE】 Shades of Unlimited - color without limit
2016/07/14
Ni aims to be one of the motto "Be a sponge" (absorb a lot like a sponge), sometimes used as a joke, but Nike Inc. President and CEO Mark Parker is always around I realized this word from the time of my child, meaning to keep my interest in the world. While surrounded by nature such as grass, stone, seeds and insects, I enjoyed walking slowly with my grandmother and practicing it. NIKE's designers are also looking for connections with the world surrounding themselves, paying attention to things that are always available. I associate with athletes, appreciate art, travel around the world, fight the imagination and make use of them in creation. Influenced by various things, a vivid form is born.
Before this summer tournament, Nike's color design team first thought about the flow of the moving body.
I also thought of the way the athlete travels, the tropical rainforest spreading on that journey and the life that breathes there, such as a vividly feathering bird that took off his eyes, a beetle that emits future light.
From the point of fully understanding such inspiration, artwork production begins. The designers carefully observed the images and movies of the insects lining like birds' flapping appearance, their shining wings, precious jewels.
Before this summer tournament, Nike's color design team first thought about the flow of the moving body.
I also thought of the way the athlete travels, the tropical rainforest spreading on that journey and the life that breathes there, such as a vividly feathering bird that took off his eyes, a beetle that emits future light.
From the point of fully understanding such inspiration, artwork production begins. The designers carefully observed the images and movies of the insects lining like birds' flapping appearance, their shining wings, precious jewels.
It is a bright color palette for this summer that was influenced by colorful nature.
It encompasses the newly created 'Unlimited color' (color with no limit) ', which makes the color of traditional flags vibrantly bold.
It encompasses the newly created 'Unlimited color' (color with no limit) ', which makes the color of traditional flags vibrantly bold.
"Unlimited color" expressing Nike bolt and hyper punch pink with gradation will decorate the upper of foot wear including all line up for athletics. The shiny bright yellow bolt is a strong color of the most visible eye in yellow, and this color expresses speed. Hyper Punch Pink mixes with the bolt from the middle foot part and increases the purity towards the heel, but it enhances the effect that makes the runner which is crossing the front of the eyes in a moment was a vision. This color also goes well with the metallic spike plate of footwear, which shows silver, purple and blue shine like the beetle described above.
From the left Nike Fly knit elite,
Nike train Ultra fast flyknit,
Nike linae epic fly knit,
Nike Air Zoom KD 9,
Nike Free TR Focus Fly Knit,
Nike Court Air Zoom Ultra Raphray
As these vivid colors move, it looks as if the light flows. It is not only a symbol of the unlimited abilities of wearing athletes, but also the world that Nike looks at, that is, the world full of infinite inspiration and design possibilities.
