What LIXIL wants to convey through sports vol.2 "I want to share the excitement and passion of sports"
LIXIL cherishes exchanges with the sports team beyond the sponsorship frame and cares about being a relationship like a family. If we can mutually respect and acknowledge each other, we will be able to make many proposals on the business side and talks will be easy to progress. This time, Mr. Toya of Group leader of Sponsorship Strategy G Marketing Headquarters talked about standards to be sponsored.
Hidemi Sakuma
|
2018/04/13
vol.1 "As a mutually acceptable family"
- Cooking class with Kashima Antlers
Toya: Since I knew that there were many female fans of Antlers in the suburbs of Tokyo, I thought that I could plan an interesting event by involving a female target, LIXIL's customer, and at the ABC cooking studio in Tokyo with the players We held a cooking classroom to participate together.
Cooking experience events through the kitchen which is the strength of LIXIL were more successful than expected. Although this is an example, I would like to contribute to the expansion of fans in the way unique to LIXIL in order to expand the new football fan group.
- On the Response of the Event
Toya: Customers of LIXIL are those who buy a house and those who renovate, mainly from 30'sIt will have contact with LIXIL. Since sports fans are also in the same volume as the volume zones, we are not just sponsors, but planning real events where customers and players can interact through events related to the realized lives, I am feeling very responsive in expanding.
料理イベントでは、皆さんでピザを作りました。あの時は、アントラーズがJリーグ優勝のかかった直前の夜だったので選手は来れませんでしたが、秋田豊さんと中田浩二さんに参加していただきました。OBの方がいつまでもアントラーズファミリーとして協力してくれることも大きな強みですね。
また、これまで社内イベントとして、アントラーズの優勝報告会やパブリックビューイング、また鹿島スタジアムのグラウンドでは新入社員の内定式を行ったこともあります。これからもスポーツを通じて社内外を問わず、色々な取り組みをしていきたいと考えています。
- Toward realization of universal society
Toya: LIXIL aims to realize a "universal society" in which everyone in the world from children to the elderly can live a rich and comfortable living life, with various efforts undertaking "respect for diversity" I will.
これまで生活に必要な製品を作るにあたり、「ひとりにいいことは、みんなにいいこと」や「ひとりにいい、みんなにいい。」という気持ちを抱いて、できる限り多くの方々が快適に使えるように、という思いが根底にあります。
LIXILでは、ユニバーサル社会の実現に向けて貢献したいという事で、人柄を考慮し世界で活躍するプロテニスプレーヤーの錦織圭選手にアンバサダーに就任していただいています。錦織選手とテニス教室などを通じてLIXILが目指すユニバーサル社会に向かって共にグローバルに歩んでいければと考えています。
- As a sponsor of professional golf players
Toya: About the professional golfer, I support it for over 10 years, I think that the impression and passion of sports can also be conveyed to the generation of seniors in particular over 60s.And since February this year, I sympathized with Horikonogo 's "" a bright personality that makes the surroundings smile, loved by everyone, while having a firm play style, "and signed a sponsorship agreement. From now on LIXIL and Mr. Mori will challenge for the first tour victory and 2020 Olympic appearance while aligning their power.
- As a sponsor of American Football LIXIL Dears
Toya: Dears is not a professional sports, but has a policy of "doing the best while balancing work and sports." In a world that makes it semi-professional, realizing this is not a trivial effort, I am sympathetic here and will be sponsored.
選手はフルタイムでの仕事と練習を両立する素晴らしいメンタルを兼ね備えています。その精神を我々も見習わなければならないと思っています。
- About standards to be sponsored
Toya: Although I do not particularly have detailed standards, I believe that as a company involved in living, it is to share the excitement and passion of sports that is rooted in the lives of Japanese people with a lot of people. Even if it is a company different from a promotion, you can be in the same position as a user who supports your favorite sports and can support you together. I do not think there is actually any restriction to let many people know about sports and activities related to it, make it together, and share that impression.
Regarding sponsorship, we have received many proposals, but in recent years we have been transforming into a stance to find sports that we should support. Is it a sport that needs support? The point of view is also important and it is important to think that what is missing from LIXIL is this and that thinking that it is not delivered to this layer and how to deliver it to those people is back calculation and thinking It is becoming.
Vol.3.
LIXIL
http://www.lixil.co.jp/
Cooperation in coverage / co., LtdLIXIL
Photo offer / Inc.LIXIL
Interview photograph / Hidemi Sakuma
- Cooking class with Kashima Antlers
Toya: Since I knew that there were many female fans of Antlers in the suburbs of Tokyo, I thought that I could plan an interesting event by involving a female target, LIXIL's customer, and at the ABC cooking studio in Tokyo with the players We held a cooking classroom to participate together.
Cooking experience events through the kitchen which is the strength of LIXIL were more successful than expected. Although this is an example, I would like to contribute to the expansion of fans in the way unique to LIXIL in order to expand the new football fan group.
- On the Response of the Event
Toya: Customers of LIXIL are those who buy a house and those who renovate, mainly from 30'sIt will have contact with LIXIL. Since sports fans are also in the same volume as the volume zones, we are not just sponsors, but planning real events where customers and players can interact through events related to the realized lives, I am feeling very responsive in expanding.
料理イベントでは、皆さんでピザを作りました。あの時は、アントラーズがJリーグ優勝のかかった直前の夜だったので選手は来れませんでしたが、秋田豊さんと中田浩二さんに参加していただきました。OBの方がいつまでもアントラーズファミリーとして協力してくれることも大きな強みですね。
また、これまで社内イベントとして、アントラーズの優勝報告会やパブリックビューイング、また鹿島スタジアムのグラウンドでは新入社員の内定式を行ったこともあります。これからもスポーツを通じて社内外を問わず、色々な取り組みをしていきたいと考えています。
- Toward realization of universal society
Toya: LIXIL aims to realize a "universal society" in which everyone in the world from children to the elderly can live a rich and comfortable living life, with various efforts undertaking "respect for diversity" I will.
これまで生活に必要な製品を作るにあたり、「ひとりにいいことは、みんなにいいこと」や「ひとりにいい、みんなにいい。」という気持ちを抱いて、できる限り多くの方々が快適に使えるように、という思いが根底にあります。
LIXILでは、ユニバーサル社会の実現に向けて貢献したいという事で、人柄を考慮し世界で活躍するプロテニスプレーヤーの錦織圭選手にアンバサダーに就任していただいています。錦織選手とテニス教室などを通じてLIXILが目指すユニバーサル社会に向かって共にグローバルに歩んでいければと考えています。
- As a sponsor of professional golf players
Toya: About the professional golfer, I support it for over 10 years, I think that the impression and passion of sports can also be conveyed to the generation of seniors in particular over 60s.And since February this year, I sympathized with Horikonogo 's "" a bright personality that makes the surroundings smile, loved by everyone, while having a firm play style, "and signed a sponsorship agreement. From now on LIXIL and Mr. Mori will challenge for the first tour victory and 2020 Olympic appearance while aligning their power.
- As a sponsor of American Football LIXIL Dears
Toya: Dears is not a professional sports, but has a policy of "doing the best while balancing work and sports." In a world that makes it semi-professional, realizing this is not a trivial effort, I am sympathetic here and will be sponsored.
選手はフルタイムでの仕事と練習を両立する素晴らしいメンタルを兼ね備えています。その精神を我々も見習わなければならないと思っています。
- About standards to be sponsored
Toya: Although I do not particularly have detailed standards, I believe that as a company involved in living, it is to share the excitement and passion of sports that is rooted in the lives of Japanese people with a lot of people. Even if it is a company different from a promotion, you can be in the same position as a user who supports your favorite sports and can support you together. I do not think there is actually any restriction to let many people know about sports and activities related to it, make it together, and share that impression.
Regarding sponsorship, we have received many proposals, but in recent years we have been transforming into a stance to find sports that we should support. Is it a sport that needs support? The point of view is also important and it is important to think that what is missing from LIXIL is this and that thinking that it is not delivered to this layer and how to deliver it to those people is back calculation and thinking It is becoming.
Vol.3.
LIXIL
http://www.lixil.co.jp/
Cooperation in coverage / co., LtdLIXIL
Photo offer / Inc.LIXIL
Interview photograph / Hidemi Sakuma
