"New Line" A sports brand whose theme is nature, city and happiness in Denmark is a desire to convey.
In the summer of 2017, an exhibition was held in Tokyo for the sports brand New Line, which has excellent design, is light, sturdy, and uses a quick-drying parachute. This time, we interviewed Mr. Koji Sunahara, the representative director of 3RD Co., Ltd., which handles sales in Japan.
Hidemi Sakuma
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2017/08/31
In the exhibition hall, works with high sense of sense that can not be felt in Japan were listed.
"New Line"Is an up-and-coming sports apparel brand of Scandinavia design originating from Denmark, which attracts attention mainly in Europe. In recent years, he focused on "trail running" which is increasing in participating population in Japan as a lifestyle sports , Becoming a rare sports apparel brand worldwide.
――デンマークで誕生したブランドなのですね。
Sandbanks：1981I was born in Denmark in the year."New Line"The founder of the former Danish Army special forces was born and was inspired by the material of the parachute during the descent training of the parachute, and from the point that he himself was leaving results as a runner, the functional and light parachute material I started with making running wear that imaged the image.
――日本では見ないデザイン性を感じます。カッコイイですね。
Sandbanks:Thank you. I am committed to design, I think that many people will be pleased with all generations regardless of age and sex.
Sportswear basically had functional> design as mainstream, but "New Line" was inspired by casualization of young people's sports as a high-sense, fashionable sports apparel with a concept of design> functionality It will be the most noteworthy brand to give.
Until now, he has also produced production skills as a full-fledged sports brand such as ASIC and Europe, as an official supplier of the Olympic national team of Sweden's triathlon competition including Denmark, providing competition wear, Even the evaluation is obtained.
In design, as a sports apparel brand filled with exceptional fashion sense with a beautiful body line, excellent proportion, appointed a talent full of sense such as a French designer, around the Danish designer of former GAP In 2014, I first landed in Japan.
――機能性に優れ、それ以上にデザインにこだわりがある。素晴らしいですね。
Sandbanks:Thank you. In everyday life, there are always devices such as smartphones at hand, and it is always online. We, the habit of going offline from there, the balance between on and off lifeIf you are happythinking about.
So, in the wears, things called pockets are made quite small. Usually I make big to make smartphone enter, but the keyOrcoinSmall things such asIt is supposed to enter only. It will be a story of lifting the device off line, running happily and balancing.
In recent years, there are many things with Danish nature as the theme.
2015Deep forest of Autumn / Winter in Denmark
2016Spring and summer cities and rivers
2016Autumn and winter coastline
2017春夏 都市部
2017Fusion of Autumn-Winter Buildings and Nature
――確かに、都市も自然も生活する上で切り離せませんからね。
Sandbanks: Copenhagen, the capital city of Denmark, the birthplace of "New Line", will be announced by the US architectural and design magazine "Metropolis"「住みやすい都市ランキング2016"I got the idea that the sports scene of the Denmark home country has changed from the suburbs to the urban area with the idea of shining the first prize, and it is raised as a theme.
Especially, "fusion of nature and artificial buildings" is included, including changes in plants and the sky due to the seasonal change, and influences on buildings caused by the change. As a distinctive feature, the line drawn by the building and the influence of the positive change due to the seasonal change are given as a print.
Denmark is ranked # 1 in the world with the happiness degree of the citizens of recent years which the United Nations investigates. So, there is a feeling that "I want to spread Danish happiness to the world!" In "New Line" itself, so that happiness is confined as expression in wear.
- Happy design? I heard it for the first time.
Sandbanks:They areOne of the reasons for happiness is that animals and plants are always in our lives. There is a sense that green is inside the house, it is quite close to Japan. So, I am interested in health and customs like drinking smoothies and cafes in cafe are in fashion now. There are stalls in urban areas, but because it is fused with nature, it is a stylish and easy-going environment.
――自然を目にすると癒されますし、その状態は幸せですよね。
Sandbanks:in Japanも, Scandinavian peninsula with Denmark, Finland and Norway are incorporated though the furniture of the Nordic family is popular.
This time, I am mixing "Various things" into "New Line".I feel happyI got inspiration from the Danish lifestyle itself and I inject it into my wear。
Color,Inspired by this themeAnd the one I felt from the European collection. From black to sky gray, blue tone is dense to thin, and fresh green is vividly dropped into the wear.
Also,"BLACK" on another lineWas made based on the mission of enhancing design sense and providing it as official training wear of the Danish army.
Basically they all have inspiration from parachutes. We are wearing parachute shapes in the wear, using the official color Burgundy of the Danish army, and inserting 4 stitches like parachutes. The logo comes from a patch that is given only to those who finished with the last drop training of the training.
There are various workouts as training wear, mobility has high stretchability and the range of motion is wider, so it is quite easy to move.
2017年4月に全14種で発表させていただいて、2018年3月にかけて少しずつウェアを追加していくという手法を取っていきます。基本的には、同じようなモノに少しずつ改良を加えながら展開していく予定となります。
Reality witch finalistYuuko Yanagi氏。洗練された着こなしに、見事な立ち振る舞いであった。
美魔女コンテスト2017
http://bimajo.be-story.jp/contest
- Please tell me about the future development.
Sandbanks: Through the wear of "New Line", convey a part of Northern European life style centered on Denmark, "that running is in life（RUNinSTYLE）I wish I could propose.
For that purpose, I will be in touch with many runners, while propelling new run opportunities、I would like you to like to run.
2017年4月に全14種で発表させていただいて、2018年3月にかけて少しずつウェアを追加していくという手法を取っていきます。基本的には、同じようなモノに少しずつ改良を加えながら展開していく予定となります。 （了）
ニューライン・ジャパン (株式会社3RD)
http://3rd-sida.sakura.ne.jp/
