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LFY × King Gear

A fashion style shop, LFY will open for all people who love football!

Icon kinggear iconKING GEAR Editorial Department | 2017/02/26
Akutsu retired from the designer of EFILEVOL renewed the shop of Kubo of his friend Palm d'or.

Select type concept shop that fused fashion and soccer facing Fire Street.

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We propose NEW style proposal that put football items as part of fashion and new gear as gear which was not in soccer.

As original brand LFY, we will also produce and sell original football uniforms.

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As an opening memorial, we accept original LFY-based uniform from 1 piece.
(We will propose football socks and training sessions and spikes as styling of town use as fashion.

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In addition, we propose hair bands and wrist bands seen in tennis and basketball in soccer style. ) The purpose is to make you feel the possibility of expanding both sides while enjoying combinations and color balances that you have never seen before.

The brands we handle include original brands LFY, Palm d'or, EFILEVOL, THE NERDYS etc…

During the opening period, with the full cooperation of KING GEAR, the world's first sports gear media from Japan, Kaneko, who is the creator of KING GEAR and is active in a wide range of fields such as Japanese sports writers, non-fiction writers, radio personalities, and soccer commentators. There will be an exhibition of Jin's treasured items and books, and a talk show "Everything started with PUMA".

In addition, the latest spikes, training shoes, socks, etc. will be exhibited in cooperation with soccer manufacturers to further embody the styling image. We will explore the possibility of adding a function like an antenna shop.

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It will be a new attempt to create opportunities for fashion users to come into contact with soccer, and for soccer users to come into contact with fashion.

Talk show "Everything started with PUMA"

Tatsuhito Kaneko, the founder of KING GEAR, will talk frankly about his life from when he first became interested in soccer to the present.
Date 3/3 (FRI) Time 20:00-21:00 Cost ¥1000 Reservation required
※ It will end as soon as the capacity becomes availableReservation receptioninfo@lfy-tokyo.com  
* Please tell the talk show reservation and fill it in, please let us know your name and telephone number.
     

<Tadafumi Kubo> When he was in elementary school, he had a big traffic accident and had his left leg amputated once and transplanted. After that, he entered the soccer club of the prestigious Ryutsu Keizai University through untiring efforts, and served as the captain from the first year. Although he joined the final J1 team Urawa Reds, he injured his leg immediately after joining the team and retired. After that, he launched the fashion brand Palm d'or.

<Kaneko Teruhito> Birth parent of KING GEAR. He is a Japanese sportswriter and nonfiction writer. In addition to working as a non-fiction writer, she also appeared in numerous media such as radio personality and commentary on soccer. From 2006 to 2010 Japan Car of the Year selection committee. The masterpiece "Half Time of 28 Years", "Best Battle of Battle Battle" is the best seller.



LFY GRAND OPEN  2/25(Sat)12:00〜
1-9-7 Jinnan, Shibuya-ku, Tokyo 150-0041
TEL 03-6452-5118