NIKE JAPAN CHALLENGE INTERVIEW Final round "The success of spikes is that many consumers think that they want to wear it again"

　
キングギア編集部はナイキ・ジャパン本社に乗り込み、担当者に突撃インタビューを敢行。サッカースパイクの革新者として広く認知されているナイキの現状、今後の展望とは？　

Mr. A in charge"I think that it is the first idea to offer only one shoe to the world.When choosing a color by myself, putting in a personal ID, name, etc., things with hundreds of millions of patterns will be completed. It is to make consumers feel the pleasure of designing shoes when they become designers. "

Mr. A in charge"It was deployed in the United States in the beginning, in Japan began deployment from 2000. It is supported by lifestyle and basketball players."

Mr. A in charge"Design and functionality, there are strengths for someone wearing athletes."

Mr. A in charge"It is one of the important categories in the global as a sport of the world"

Mr. A in charge"Everything is okay."

Mr. A in charge"It is AG outsole, Tiempo outsole for HG is also available"

Mr. A in charge"When spikes of natural leather (Kangaroo Leather)" Super rigela "announced in 2008 were supported among high school students"

Mr. A in charge"I think that it is important that many consumers think" I want to wear it again. "Regarding the Super rigela developed in the past, it is said that many customers who ordered to designate it and got to buy it I am experienced with feedback from stores. "

Mr. A in charge"I think that it is the most important thing that consumers think" safe if they are wearing Nike spikes. "In that respect, the place where Rigera spike contributed greatly was Nike I think that there were a lot of people who had the impression that "the spikes are thin and hard and can not be worn" (laugh), it was great that Nike also thought that there are such spikes Currently the spikes of Mercurial and Thiempo are supported. "

Mr. A in charge "I do not think that I would like to wear it first, from the four silos that we propose (" Mercurial "" Hyper Venom "" Master "" Thiempo ") that it is possible to find a spike that suits him think"

Mr. A in charge"I think that it will fit.We think that" Takashi Kinoe, Widening "was a lot about twenty years ago, but I feel that the shape of the legs of modern men and women is changing.Lifestyle of life is changing However, I believe it is a major factor. "

Mr. A in charge"It is exactly the case that I do not live in a tatami room now, I think that life of chairs is central without doing sitting in. I think that the legs are also changing from the change of lifestyle.So therefore, for 20 years If you make shoes in the same situation as before, gaps will be created between the feet and the shoes, and it will become a skyca.Of course there are still people of Takashi Kinoe, but the foot type is gradually changing Mercurial etc. are finished in detail, but Thiempo etc is not narrow, it is one of spikes which can correspond to various legs. "

- What is that?

Mr. A in charge "I think that you can always search for the foot type that fits you.I believe that once you have Nike you can find the spike that suits yourself"

<Interview 1st is here>　
<Interview No.Click here for the second time>
<Click here for the third interview>